Calgary Public Library

Market Your Way to Growth, 8 Ways to Win

Label
Market Your Way to Growth, 8 Ways to Win
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Market Your Way to Growth
Medium
electronic resource
Nature of contents
dictionaries
Oclc number
823389940
Sub title
8 Ways to Win
Summary
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility
Classification
Contributor
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