Incoming Resources
- The retail value proposition, crafting unique experiences at compelling prices, Kyle B. Murray
- Print and production finishes for promotional items, Scott Witham
- Insanely simple, the obsession that drives Apple's success, Ken Segall
- Free prize inside!, how to make a purple cow, Seth Godin
- Crossing the chasm, marketing and selling disruptive products to mainstream customers, Geoffrey A. Moore
- The end of fundraising, raise more money by selling your impact, Jason Saul
- Sell the way you buy, a modern approach to sales that actually works (even on you!), David Priemer
- Different, escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule, Youngme Moon
- This is marketing, you can't be seen until you learn to see, Seth Godin
- All marketers are liars, the power of telling authentic stories in a low-trust world, Seth Godin
- Marketing dynamics, Canadian authors, Greg Gregoriou and Jessica Pegis ; Brenda Clark, Jennie Sobel, Cynthia Gendall Basteri ; Canadian consultants, Lorie Guest, Waterloo Regional District School Board, Antonia Liapis, Peel District School Board, Errol Platt, Toronto District School Board, Kevin Reed, Aboriginal Education Consultant, Limestone District School Board, Alice Te, Toronto District School Board, OISE/UT
- 501 killer marketing tactics to increase sales, maximize profits, and stomp your competition, Tom Feltenstein
- The portable MBA, edited by Kenneth M. Eades ... [et al.]
- Rubies in the orchard, how to uncover the hidden gems in your business, Lynda Resnick with Frank Wilkinson
- Marketing and PR on a shoestring, getting customers and keeping them-- without breaking the bank, Philip R. Holden and Nick Wilde
- Making meaning, how successful businesses deliver meaningful customer experiences, Steve Diller, Nathan Shedroff, Darrel Rhea
- Professional services marketing, how the best firms build premier brands, thriving lead generation engines, and cultures of business development success, Mike Schultz, John Doerr, and Lee Frederiksen, PhD
- They ask, you answer, a revolutionary approach to inbound sales, content marketing, and today's digital consumer, Marcus Sheridan ; foreword by Krista Kotria
- Quantum marketing, mastering the new marketing mindset for tomorrow's consumers, Raja Rajamannar
- The irresistible offer, how to sell your product or service in 3 seconds or less, by Mark Joyner
- Converge, transforming business at the intersection of marketing and technology, Bob Lord, Ray Velez
- Conscious marketing, how to create an awesome business with a new approach to marketing, Carolyn Tate
- Storynomics, story-driven marketing in the post-advertising world, by Robert McKee and Thomas Gerace
- Whatcha gonna do with that duck?, and other provocations, 2006-2012, Seth Godin ; compiled by Bernadette Jiwa
- Getting to like, how to boost your personal and professional brand to expand opportunities, grow your business, and achieve financial success, Jeremy Goldman and Ali B. Zagat
- Starting your career as a photo stylist a comprehensive guide to photo shoots, marketing, business, fashion, wardrobe, off-figure, product, prop, room sets, and food styling, Susan Linnet Cox
- Pricing for profit, how to command higher prices for your products and services, Dale Furtwengler
- Never lose a customer again, turn any sale into lifelong loyalty in 100 days, Joey Coleman
- Convert every click, make more money online with holistic conversion rate optimization, Benji Rabhan
- Everybody writes, your go-to guide to creating ridiculously good content, Ann Handley
- Backable, the surprising truth behind what makes people take a chance on you, Suneel Gupta with Carlye Adler
- All you need is a good idea!, how to create marketing messages that actually get results, Jay H. Heyman
- Guerrilla marketing in 30 days, Jay Conrad Levinson and Al Lautenslager
- Gen buY, how tweens, teens, and twenty-somethings are revolutionizing retail, Kit Yarrow, Jayne O'Donnell
- The genius machine, the 11 steps that turn raw ideas into brilliance, Gerald Sindell
- Marketing warfare, Al Ries & Jack Trout
- Chaotics, the business of managing and marketing in the age of turbulence, Philip Kotler and John A. Caslione
- Micromarketing, get big results by thinking and acting small, by Greg Verdino
- How ideas spread, Professor Jonah Berger, The Wharton School University of Pennsylvania
- Guerrilla marketing, easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
- Trillion-dollar mom$, marketing to a new generation of mothers, Maria T. Bailey, Bonnie W. Ulman
- The fusion marketing bible, fuse traditional media, social media, and digital media to maximize marketing, Lon Safko
- Inside the mind of the shopper, the science of retailing, Herb Sorensen
- The attention merchants, the epic scramble to get inside our heads, Tim Wu
- Absolute value, what really influences customers in the age of (nearly) perfect information, Itamar Simonson and Emanuel Rosen
- Book yourself solid, the fastest, easiest, and most reliable system for getting more clients [than you can handle even if you hate marketing and selling], Michael Port
- Know what you're for, a growth strategy for work, an even better strategy for life, Jeff Henderson ; foreword by John C. Maxwell
- Marketing, a very short introduction, Kenneth Le Meunier-FitzHugh
- Play bigger, how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
- Guerrilla marketing on the Internet, the definitive guide from the father of guerrilla marketing, Jay Conrad Levinson, Mitch Meyerson, and Mary Eule Scarborough