Relationship marketing
Label
Relationship marketing
Name
Relationship marketing
Actions
Incoming Resources
- Subject of31
- The marketing mavens, Noel Capon
- Influence marketing, how to create, manage, and measure brand influencers in social media marketing, Danny Brown, Sam Fiorella
- Making meaning, how successful businesses deliver meaningful customer experiences, Steve Diller, Nathan Shedroff, Darrel Rhea
- Account-based marketing for dummies, by Sangram Vajre
- Let's get real or let's not play, transforming the buyer/seller relationship, Mahan Khalsa and Randy Illig ; [foreword by Stephen R. Covey
- The rise of the platform marketer, performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms, Craig Dempster and John Lee
- The new relationship marketing, how to build a large, loyal, profitable network using the social web, Mari Smith
- We-commerce, how to create, collaborate, and succeed in the sharing economy, Billee Howard
- Managing customers as investments, the strategic value of customers in the long run, Sunil Gupta, Donald R. Lehmann
- The science of service, the proven formula to drive customer loyalty and stand out from the crowd, Mark Colgate, Ph.D
- Analytics and dynamic customer strategy, big profits from big data, John F. Tanner, Jr
- Unmarketing, stop marketing, start engaging, Scott Stratten
- Fanocracy, turning fans into customers and customers into fans, David Meerman Scott and Reiko Scott ; foreword by Tony Robbins
- The book of business awesome, how engaging your customers and employees can make your business thrive, Scott Stratten
- Proactive selling, control the process--win the sale, William "Skip" Miller
- Trustworthy, how the smartest brands beat cynicism and bridge the trust gap, Margot Bloomstein
- UnMarketing, everything has changed and nothing is different, Scott Stratten, Alison Kramer
- Customer-centric marketing, build relationships, create advocates and influence your customers, Aldo Cundari
- The book of business awesome, how engaging your customers and employees can make your business thrive, Scott Stratten
- Market Your Way to Growth, 8 Ways to Win
- Sell yourself first, the most critical element in every sales effort, Thomas A. Freese
- Social customer experience, engage and retain customers through social media, Dave Evans, Joe Cothrel ; foreword by Jake McKee
- Votre liberté financière grâce au marketing relationnel, André Blanchard
- Attracting perfect customers, the power of strategic synchronicity, Stacey Hall and Jan Brogniez
- Bold, how to be brave in business and win, Shaun Smith & Andy Milligan
- Permission marketing, turning strangers into friends, and friends into customers, Seth Godin
- Secrets of Question-Based Selling, How the Most Powerful Tool in Business Can Double Your Sales Results
- The snowball system, how to win more business and turn clients into raving fans, Mo Bunnell
- Unleashing the ideavirus, by Seth Godin ; with a foreword by Malcolm Gladwell
- Customer analytics for dummies, by Jeff Sauro
- We are all weird : the rise of tribes and the end of normal, Seth Godin
Outgoing Resources
- Focus1