Bibliograph

Permission marketing, turning strangers into friends, and friends into customers, Seth Godin

Type

Label

Permission marketing, turning strangers into friends, and friends into customers, Seth Godin

Language

eng

resource.accompanyingMatter

technical information on music

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not applicable

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other

Main title

Permission marketing

Medium

electronic resource

Music parts

not applicable

Oclc number

550365409

Responsibility statement

Seth Godin

Sub title

turning strangers into friends, and friends into customers

Summary

The man "Business Week" calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--The groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interuption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, "Permission marketing" offers consumers incentives to accept advertising voluntarily

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