Managing customers as investments, the strategic value of customers in the long run, Sunil Gupta, Donald R. Lehmann
Type
Label
Managing customers as investments, the strategic value of customers in the long run, Sunil Gupta, Donald R. Lehmann
Language
eng
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Managing customers as investments
Nature of contents
bibliography
Oclc number
57703632
Responsibility statement
Sunil Gupta, Donald R. Lehmann
Sub title
the strategic value of customers in the long run
Classification
Contributor
Creator
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Incoming Resources
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Outgoing Resources
- Classification1
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- Subject3
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