Influence, the psychology of persuasion, Robert B. Cialdini, Ph.D
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Label
Influence, the psychology of persuasion, Robert B. Cialdini, Ph.D
Language
eng
resource.accompanyingMatter
technical information on music
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not applicable
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Main title
Influence
Medium
electronic resource
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Oclc number
958879330
Responsibility statement
Robert B. Cialdini, Ph.D
Sub title
the psychology of persuasion
Summary
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success
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- Has instance2
Outgoing Resources
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