How ideas spread, Professor Jonah Berger, The Wharton School University of Pennsylvania
Type
Label
How ideas spread, Professor Jonah Berger, The Wharton School University of Pennsylvania
Language
eng
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
lectures speeches
Main title
How ideas spread
Responsibility statement
Professor Jonah Berger, The Wharton School University of Pennsylvania
Series statement
Great courses
Summary
The course discusses what researchers studying the science of social transmission have uncovered about why some messages get through, stick in our memory, and get shared with others. Professor Berger's lectures are filled with absorbing stories and intriguing information, from which you will learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on
Table Of Contents
Social epidemics: why things catch on -- The basics of consumer psychology -- The impact of triggers on consumer choice -- Simple rules to make ideas stick -- The social influence of conformity -- The social influence of divergence -- Word of mouth-- powerful and persuasive -- The social currency of shared ideas -- Messages that go viral -- Social networks-- channels of influence -- Social influencers-- myths and science -- Tracking results-- big data, little data
Creator
Incoming Resources
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