Consumer behavior
Label
Consumer behavior
Name
Consumer behavior
Focus
Actions
Incoming Resources
- Nudge, improving decisions about health, wealth, and happiness, Richard H. Thaler, Cass R. Sunstein
- The buying brain, secrets of selling to the subconscious mind, A.K. Pradeep
- Tilt, shifting your strategy from products to customers, Niraj Dawar
- Badvertising, an exposé of insipid, insufferable, ineffective advertising, Jim Morris ; foreword by Drew Eric Whitman
- The four, the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
- How ideas spread, Professor Jonah Berger, The Wharton School University of Pennsylvania
- Buy-ology, truth and lies about why we buy, Martin Lindstrom ; [foreword by Paco Underhill]
- The attention merchants, the epic scramble to get inside our heads, Tim Wu
- The human brand, how we relate to people, products, and companies, Chris Malone, Susan T. Fiske
- Packaged pleasures, how technology & marketing revolutionized desire, Gary S. Cross & Robert N. Proctor
- Brand hijack, marketing without marketing, Alex Wipperfürth
- The retail revival, reimagining business for the New Age of Consumerism, Doug Stephens
- How cool brands stay hot, branding to generation Y, Joeri Van den Bergh, Mattias Behrer
- Inside the mind of the shopper, the science of retailing, Herb Sorensen
- Decoded, the science behind why we buy, Phil Barden
- Marketing to millennials for dummies, by Corey Padveen
- The art of shopping, how we shop and why we buy, Siemon Scamell-Katz
- Predictive analytics for marketers, using data mining for business advantage, Barry Leventhal
- Branding your business, promoting your business, attracting customers, and standing out in the market place, James Hammond
- Mobile influence, the new power of the consumer, Chuck Martin
- The antisocial network, the GameStop short squeeze and the ragtag group of amateur traders that brought Wall Street to its knees, Ben Mezrich
- Spent, sex, evolution, and consumer behavior, Geoffrey Miller
- Authenticity, what consumers really want, James H. Gilmore, B. Joseph Pine II
- Superfans, the easy way to stand out, grow your tribe, and build a successful business, Pat Flynn, author of Wall Street Journal bestseller Will It Fly
- Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
- Brandwashed, tricks companies use to manipulate our minds and persuade us to buy, Martin Lindstrom
- The science of selling, proven strategies to make your pitch, influence decisions, and close the deal, David Hoffeld
- Fanocracy, turning fans into customers and customers into fans, David Meerman Scott and Reiko Scott ; foreword by Tony Robbins
- Spent, sex, evolution, and consumer behavior, Geoffrey Miller
- Click.ology, what works in online shopping and how your business can use consumer psychology to succeed, Graham Jones
- Stuffocation, why we've had enough of stuff and need experience more than ever, James Wallman
- The big data-driven business, how to use big data to win customers, beat competitors, and boost profits, Russell Glass, Sean Callahan
- The virtuous consumer, your essential shopping guide for a better, kinder, healthier world, Leslie Garrett ; foreword by Peter Greenberg
- BrainScripts for sales success, 21 hidden principles of consumer psychology for winning new customers, Drew Eric Whitman
- Social media marketing for dummies, by Shiv Singh and Stephanie Diamond
- Consumer republic, using brands to get what you want, make corporations behave, and maybe even save the world, Bruce Philp
- Go logo!, a handbook to the art of global branding : 12 keys to creating successful global brands, Mac Cato
- Cool, how the brain's hidden quest for cool drives our economy and shapes our world, Steven Quartz and Anette Asp
- Consumer.ology, the market research myth, the truth about consumers and the psychology of shopping, Philip Graves
- Nudge, improving decisions about health, wealth, and happiness, Richard H. Thaler, Cass R. Sunstein
- Decoding the new consumer mind, how and why we shop and buy, Kit Yarrow ; foreword by Paco Underhill
- The wallet allocation rule, winning the battle for share, Timothy Keiningham, Lerzan Aksoy, Luke Williams with Alexander Buoye
- Marketing to millennials, by Corey Padveen
- Location is (still) everything, the surprising influence of the real world on how we search, shop, and sell in the virtual one, David R. Bell
- Winning her business, how to transform the customer experience for the world's most powerful consumers, Bridget Brennan
- Nudge, improving decisions about health, wealth, and happiness, Richard H. Thaler, Cass R. Sunstein
- Small data, the tiny clues that uncover huge trends, Martin Lindstrom
- Decoded, the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
- Customer's new voice, extreme relevancy and experience through volunteered customer information, John McKean
- How we eat, the brave new world of food and drink, Paco Underhill
Outgoing Resources
- Focus1