Analytics and dynamic customer strategy : big profits from big data, John F. Tanner, Jr

Resource Information

The instance Analytics and dynamic customer strategy : big profits from big data, John F. Tanner, Jr represents a material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library. This resource is a combination of several types including: Instance, Electronic.

Image

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Label

Analytics and dynamic customer strategy : big profits from big data, John F. Tanner, Jr

Link

http://calgary.lib.overdrive.com/ContentDetails.htm?ID=4E7441BA-E30D-4833-8C93-FE94CBED9CFD

Title remainder

big profits from big data

Statement of responsibility

John F. Tanner, Jr

Instantiates

• Analytics and dynamic customer strategy : big profits from big data

Publication

• Hoboken, New Jersey, Wiley, 2014

Note

This is an Overdrive title

Bibliography note

Includes bibliographical references and index

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

Machine generated contents note: Foreword Preface Acknowledgments Part One: Big Data & Dynamic Customer Strategy Chapter 1: Big Strategy for Big Data Beyond the Hype The Value of Accelerated Learning Introducing Dynamic Customer Strategy DCS Complements Design School Barriers to Big Data & DCS Summary Notes Chapter 2: Mapping Dynamic Customer Strategy Theory as Strategy Concepts Relationships Establishing Causality through Control Conditions Making the Model Operational Target's Behavioral Loyalty Model Simple VS Complex Models Summary Notes Chapter 3: Operationalizing Strategy Conceptual to Operational Operational Definitions From Strategy to Action Microsoft's DCS & Fail Fast Mentality Experiments & Decisions Managing Decision Risk Using Big Data Effectively Summary Notes Part Two: Big Data Strategy Chapter 4: Creating a Big Data Strategy Avoiding Data Traps An Airline Falls into a Data Trap Creating the Data Strategy Summary Notes Chapter 5: Big Data Acquisition Measurement Quality The Truth and Big Data Acquiring Big Data Making Good Choices The Special Challenge of Salespeople Summary Notes Chapter 6: Streaming Insight The Model Cycle Applications of Statistical Models Types of Data -- Types of Analytics Matching Data to Models Summary Chapter 7: Turning Models into Customers Mac's Avoids Mindless Discounting Decision Mapping Conversations and Big Data Cascading Campaigns Cascading Campaigns Accelerates Learning Accelerating the Process with Multi-Factorial Experimental Design Summary Notes Chapter 8: Big Data and Lots of Marketing Buzzwords Customer Experience Management Value & Performance Performance, Value, and Propensity to Relate Responsiveness Citibank MasterCard Responds at Market Level Transparency Community Cabela's Journey to Customer Experience Summary Notes Chapter 9: Big Data Metrics for Big Performance The Big Data of Metrics Variation & Performance Creating a Tolerance Range Visualization Creating the Right Metrics Summary Notes Part Three: Big Data Culture Chapter 10: The Near-Simultaneous Adoption of Multiple Innovations Building Absorptive Capacity People, Process, and Tools Managing the Change Empowering Your Entrepreneurs Konica-Minolta's Awesome Results One Result: Customer Knowledge Competence Global Implementation Summary Notes Chapter 11: Leading (in) the Dynamic Customer Culture Leadership, Big Data, and Dynamic Customer Strategy Leadership and Culture Movements Exploiting Strategic Experimentation Big Data, Big Decisions, Big Results Notes Afterword Additional Readings About the Author Index

Control code

ocn877564696

Extent

1 online resource (xviii, 235 pages)

Form of item

online

Isbn

9781118919774

Lccn

2014015477

Media category

computer

Media MARC source

rdamedia

Media type code

• c

Other physical details

illustrations

Record ID

u976618

Specific material designation

remote

Stock number

4E7441BA-E30D-4833-8C93-FE94CBED9CFD

System control number

(OCoLC)877564696