Calgary Public Library

Webinars For Dummies

eng

no index present

non fiction

Webinars For Dummies

electronic resource

dictionaries

881887796

Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and again. Webinars are becoming increasingly common as a way for businesses to connect with customers and partners without

At a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Webinars; Chapter 1: Webinars with Maximum Impact; Getting a Handle on Webinars; Why Do Webinars Work?; Understanding the Tools of a Webinar; Getting to Know the People in Your Webinar; Gauging Effective Uses for a Webinar; Chapter 2: Planning Your Webinar; Setting a Goal for Your Webinar; Picking Your Poison ... er, Format; Selecting the Talent; Structuring the WebinarChapter 3: Putting Together a Webinar TeamGetting to Know the People in Your Webinar; Getting to Know Your Audience; Understanding the Types of Audiences; Part II: Preparing an Effective Webinar; Chapter 4: Choosing a Platform; Deciding Between Self-Service and Full-Service; Shopping Around; Selecting the Right Kind of Service; Chapter 5: Planning Your Material; Putting It on the Page and on the Stage; Creating an Effective Flow; Developing Different Outline Styles for Different Webinars; Going from Outline to Script; Managing Time; Chapter 6: Making Your Point with PowerPointUnderstanding the Effectiveness of GraphicsDiscovering PowerPoint Essentials; Composing Slides; Using Images; Chapter 7: Establishing a Location; Selecting a Setting; Connecting Your Technology; Putting It All Together; Chapter 8: Practice, Practice, Practice; Mastering Your Material; Testing Your Equipment; Rehearsing the Event; Chapter 9: Getting the Word Out; Publicizing Your Event; Using Social Media; Utilizing Your Best Ambassadors: Your Employees; Part III: The Day of the Show; Chapter 10: Being the Presenter; Looking the Part; Preparing for the PresentationConsidering Presentation TechniquesDriving Engagement; Chapter 11: Engaging with the Audience; Building Engagement in the Presentation; Methods for Fielding Feedback; Working with a Moderator; Leaving No Question Unanswered; Chapter 12: Lights, Camera, Action; Knowing What You Want; Wearing the Director's Hat; Putting a studio over your head; Making your studio webcast work; Having the Right Equipment; Match the Light to Your Situation; Part IV: Beyond the Webinar; Chapter 13: Continuing the Conversation; Following Up Immediately; Extending Engagement; Checking Out the Webinar AcademyChapter 14: Evaluating Your WebinarReviewing Your Webinar; Staying on Goal; It's All about Performance; Getting Immediate Feedback; Examining Analytics; Continue to Promote Your On-Demand Event; More About On-Demand; Chapter 15: Preparing for Your Next Webinar; Resetting Your Goals; Making an Improvement Plan; Developing a Bigger Plan; Part V: The Part of Tens; Chapter 16: Ten Tips for Successful Webinars; Drive Registration to the Top; Plan, Plan, Plan ... and Then Plan Some More; Rehearse with Your Slides, Graphics, and Video; Be Entertaining and Make Sure Your Host and Speakers Are, Too