Calgary Public Library

Starting your own business, become an entrepreneur!, by Adam Toren and Matthew Toren, entrepreneurs and brothers

eng

illustrations

no index present

For children

non fiction

Starting your own business

dictionaries

993254628

by Adam Toren and Matthew Toren, entrepreneurs and brothers

become an entrepreneur!

Have you ever wanted to start your own business? From pet sitting to lawn mowing to selling cookies, you know have the tools you need to make your dreams a reality. You can learn how to formulate a business plan and put your idea into motion, thanks to the fun projects in this book! Grab a pencil and some paper, open up your book, and get to work!

Title Page; Copyright Page; Contents; Introduction; About this Book; About You; About the Icons; Project 1 Get Down to Basics; Entrepreneurship Explained; Discovering What's Awesome about Being an Entrepreneur; Freedom; Time; Money; Understanding Why Entrepreneurship Isn't Always Awesome; Money; Time; Freedom; Looking at Common Traits of Successful Business Owners; Background; Personality; Attitude; Comparing a Job to Owning a Business; Stability; Security; Project 2 Find Your Big Idea; Ideas for Creating Ideas; Prepare for your idea session; Write until your hand hurtsLook at your world with different eyesLook into the future; Think about what you love to do; Pick the Best Idea; Look at risks and rewards; Consider hidden risks; Hidden rewards; Make a list of pros and cons; Listen to your gut; Are you excited?; What does that little voice say?; Pick a winner; Project 3 Make a Plan; The Purpose of a Business Plan; Who will see it; What it should tell them; Starting Your Business Plan; Planning Your Plan; Overview: What, Where, and When; What your business will do; Product versus service; Inventory and hours; Where you'll sell your products or servicesGoing to them or staying putConsider your location within your market; How you'll know it's time to start; Market: Who, Why, and How; Who will buy from you; Age, location, and other "demographics"; Where are they buying now?; Why they will want to buy from you; Your unique advantage; Who are my customers?; Marketing: Communicating Your Advantage; Processes: How You'll Deliver; Resources needed; Processes; Project 4 Know What to Do with Your Shiny New Business Plan; It's Alive! (Well, a "Living" Document); Plan for Change; Example 1: Two challenging changes; Example 2: A positive changePreparing for changeKeep It Handy and Give It Attention; How Are You Doing?; Project 5 Budget for Success; Profit, Cost, and Sales; Costs; Sales; Decide How Much to Charge; Competition; Your costs; Don't forget your time; Figure Out Your Profits; Keep Track of Your Money; How much in, how much out?; How to manage what's left over; Reinvesting; Project 6 Plan Your Marketing; Promoting Your Business; Getting Started with Your Marketing Plan; Step 1: Find Your Market; Step 2: Reach the Right Audience; Step 3: Choose the Right Type of Marketing; Getting Creative; Words That Sell!Project 7 Set Up ShopDelivering Your Product or Service; Before the Sale; Sales is part of the job; The meaning of closing; Doing What You Do; Deliver quality; Time and promises; After the Sale; Appreciate your customers; Follow up; Anticipate Unplanned Hiccups; When something goes wrong; Be optimistic; Be realistic; Fix problems on the fly; Don't wait; Figure it out and take action; Make it right; Remember your customers' needs; Think of what's best for the business; Project 8 Service 101; Without Great Service, Nothing Else Matters; Customer Service; Customer Service Is Important!

juvenile