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BUSINESS & ECONOMICS -- Marketing | General
Resource Information
The concept BUSINESS & ECONOMICS -- Marketing | General represents the subject, aboutness, idea or notion of resources found in Calgary Public Library.

The Resource BUSINESS & ECONOMICS -- Marketing | General
Label
BUSINESS & ECONOMICS -- Marketing | General
Focus
  • BUSINESS & ECONOMICS
Sub Focus
  • General
  • Marketing
Source
bisacsh

4 Items that share the Concept BUSINESS & ECONOMICS -- Marketing | General

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Marketing 3.0 : from products to customers to the human spirit, Philip Kotler ; Hermawan Kartajaya, Iwan Setiawan, (electronic resource)
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success, Mike Schultz, John Doerr, and Lee Frederiksen, PhD
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Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling, Michael Port, (electronic resource)
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The marketing accountability imperative : driving superior returns on marketing investments, Michael E. Dunn with Chris Halsall, (electronic resource)
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Context of BUSINESS & ECONOMICS -- Marketing | General

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  • Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling
  • Marketing 3.0 : from products to customers to the human spirit
  • Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
  • The marketing accountability imperative : driving superior returns on marketing investments

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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.calgarylibrary.ca/resource/tuCHU9IB2Rc/" typeof="CategoryCode http://bibfra.me/vocab/lite/Concept"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.calgarylibrary.ca/resource/tuCHU9IB2Rc/">BUSINESS & ECONOMICS -- Marketing | General</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.calgarylibrary.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.calgarylibrary.ca/">Calgary Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.calgarylibrary.ca/resource/tuCHU9IB2Rc/" typeof="CategoryCode http://bibfra.me/vocab/lite/Concept"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.calgarylibrary.ca/resource/tuCHU9IB2Rc/">BUSINESS & ECONOMICS -- Marketing | General</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.calgarylibrary.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.calgarylibrary.ca/">Calgary Public Library</a></span></span></span></span></div>
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