Disruptive marketing : how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven

The Resource Disruptive marketing : how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven
Image
https://secure.syndetics.com/index.aspx?type=xw12&client=calgp&isbn=9780814437407&upc=&oclc=%28OCoLC%29945804327/LC.JPG
Label
Disruptive marketing : how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven
Link
Title remainder
how data punks, designers and creative hybrids are reshaping brand strategy
Statement of responsibility
Geoffrey Colon ; foreword by Gemma Craven
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Foreword / Gemma Craven, Director of Social & Mobile at McCann -- Preface -- Introduction what if? -- A world without rules -- The disruptive mindset : create, engage, adapt -- The disruptive continuum : perpetual change -- Creative disruption in the anti-organization age -- Stop hiring MBAs : your business needs "hybrids" to succeed -- The new personality of marketing success -- The disruptive marketer's mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design and the advent of the post-digital age -- New rules for the disruptive marketer -- Rule #1: Always be listening -- Rule #2: Don't be lured by bright, shiny objects -- Rule #3: Give back : ethics as the new marketing -- Epilogue -- Afterword -- Appendix -- Endnotes
Control code
ocn945804327
Extent
1 online resource.
Form of item
online
Isbn
9780814437407
Lccn
2016015447
Media category
computer
Media MARC source
rdamedia
Record ID
u1084829
Specific material designation
remote
Stock number
5E9BEEDF-20E2-4263-9A77-C0D28E6DB69D
System control number
(OCoLC)945804327

Context

Context of Disruptive marketing : how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven

Item

Instantiates

Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by Calgary Public Library. Additional terms may apply to data associated with third party namespaces.