Analytics and dynamic customer strategy : big profits from big data
Resource Information
The work Analytics and dynamic customer strategy : big profits from big data represents a distinct intellectual or artistic creation found in Calgary Public Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Analytics and dynamic customer strategy : big profits from big data
Resource Information
The work Analytics and dynamic customer strategy : big profits from big data represents a distinct intellectual or artistic creation found in Calgary Public Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Analytics and dynamic customer strategy : big profits from big data
- Title remainder
- big profits from big data
- Statement of responsibility
- John F. Tanner, Jr
- Subject
-
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Big data
- Big data
- BUSINESS & ECONOMICS -- Decision-Making & Problem Solving
- Customer relations
- Electronic books
- Relationship marketing
- Relationship marketing
- Customer relations
- BUSINESS & ECONOMICS -- Industrial Management
- Language
- eng
- Summary
- "Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- Dewey number
- 658.8/34
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.5
- LC item number
- .T36 2014
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.calgarylibrary.ca/resource/qoHazfp00xo/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.calgarylibrary.ca/resource/qoHazfp00xo/">Analytics and dynamic customer strategy : big profits from big data</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.calgarylibrary.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.calgarylibrary.ca/">Calgary Public Library</a></span></span></span></span></div>