The conscience economy : how a mass movement for good is great for business

The Resource The conscience economy : how a mass movement for good is great for business
Label
The conscience economy : how a mass movement for good is great for business
Title remainder
how a mass movement for good is great for business
Statement of responsibility
Steven Overman
Creator
Subject
Genre
Language
eng
Summary
  • "A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
  • "The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
N$T
Dewey number
658.4/08
Index
index present
LC call number
HD60
LC item number
.O93 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography

Context

Context of The conscience economy : how a mass movement for good is great for business

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