Calgary Public Library

Success as a real estate agent for dummies

eng

illustrations

no index present

non fiction

Success as a real estate agent for dummies

electronic resource

dictionaries

860626458

For dummies

Make your fortune in the real estate business? Easy. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, Success as a Real Estate Agent For Dummies has it covered. This no-nonsense guide, with guidance from an industry expert, shows how you can become a successful real estate agent. It provides advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit

At a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Acquiring the Keys to Real Estate Success; Chapter 1: Discovering the Skills of a Successful Agent; Having a Monetary Target; Acting and Working Like a Top-Producing Agent; Winning Customers and Clients; Becoming a Listing Agent; Choosing a Pathway to Success; Chapter 2: Selecting the Right Company; Noting the Evolution of Real Estate Offices; Factoring All Your Options; Narrowing Your Agency Short List; Forging a Good StartChapter 3: Becoming a Marketplace ExpertKnowing the Three Truths That Rule Every Real Estate Market; Acquiring Knowledge about Your Marketplace; Putting Your Findings to Work; Part II: Generating Leads for Buyers and Sellers; Chapter 4: Prospecting Your Way to Listings and Sales; Knowing Why to Prospect; Understanding the Four Pillars of Prospecting; Putting Prospecting to Work; Finding Safety and Success in Numbers; Staying in Touch; Chapter 5: Using Facebook and Blogs to Create an Online Presence; Personal or Business? Using Facebook EffectivelyUnderstanding the Basics of Blogging for Real EstateChapter 6: The ABCs of IDX; Making the Most of Your IDX System; Combining Your IDX with Other Strategies; Knowing the Psychology of an IDX Lead; Chapter 7: Generating Referrals; Knowing the Referral Truths and Consequences; Building a Referral-Based Clientele; Developing Your Referral Strategy; Developing Referral Relationships; Chapter 8: Traditional Lead Targets That Work: Expired and FSBO Listings; Three Reasons to Work Expired and FSBO Listings; The ABCs of Expired Listings; The For-Sale-by-Owner WorldChapter 9: Using an Open House As a Prospecting ToolUnderstanding Why to Host an Open House; Setting Your Prospecting Objectives; Planning Your Open Houses to Gain Maximum Exposure; Being the Host with the Most: Effectively Managing the Open House; Part III: Developing a Winning Sales Strategy; Chapter 10: Conducting a Quality Listing Presentation; Qualifying Your Prospects; Presenting to Qualified Prospects; Dealing with Sales Objections; Asking for the Order; Bringing the Presentation to a Natural Conclusion; Chapter 11: Getting the House Ready for ShowingGetting the Home Ready for Virtual Tours FirstCounseling Clients on Home Improvements; Passing the Curb Appeal Test; Prepping the Interior of the Home; Making a Great First Impression: Final Ways; Chapter 12: Marketing Yourself and Your Properties; Shifting from Print to Online; Choosing Internet Strategies that Work; The Art of Persuasion: Getting Prospects to Buy Into You; Using Technology to Market Yourself and Your Properties; Targeting Your Marketing Message; Creating and Placing High-Impact Ads; Promoting Properties by Using Flyers; Enhancing Exposure via Virtual Tours