Inbound Marketing : Attract, Engage, and Delight Customers Online, (electronic resource)

Resource Information

The instance Inbound Marketing : Attract, Engage, and Delight Customers Online, (electronic resource) represents a material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library. This resource is a combination of several types including: Instance, Electronic.

Image

https://secure.syndetics.com/index.aspx?type=xw12&client=calgp&isbn=9781118896709&upc=&oclc=%28OCoLC%29887503652/LC.JPG

Label

Inbound Marketing : Attract, Engage, and Delight Customers Online, (electronic resource)

Link

http://calgary.lib.overdrive.com/ContentDetails.htm?ID=2933EAC1-C66E-4FCD-948B-1D2E39D70A97

Title remainder

Attract, Engage, and Delight Customers Online

Medium

electronic resource

Instantiates

• Inbound Marketing : Attract, Engage, and Delight Customers Online

Publication

• Hoboken, Wiley, 2014

Note

• This is an OverDrive title
• Chapter 13 Make Better Marketing Decisions

Antecedent source

unknown

Carrier category

online resource

Carrier category code

• cr

Carrier MARC source

rdacarrier

Color

multicolored

Content category

text

Content type code

• txt

Content type MARC source

rdacontent

Contents

• Inbound Marketing: Attract, Engage, and Delight Customers Online; Contents; Foreword; Acknowledgments; Introduction; Part I: Inbound Marketing; Chapter 1 Shopping Has Changed ... Has Your Marketing?; Who Moved My Customers?; Inbound in Action: Barack Obama for President; To Do; Chapter 2 Is Your Website a Marketing Hub?; Megaphone versus Hub; It's Not What You Say-It's What Others Say About You; Does Your Website Have a Pulse?; Your Mother's Impressed, But . . .; Tracking Your Progress; Inbound in Action: 37Signals; To Do; Chapter 3 Are You Worthy?; Creating a Remarkable Strategy
• Tracking Your ProgressInbound in Action: The Grateful Dead; To Do; Part II: Get Found by Prospects; Chapter 4 Create Remarkable Content; Building a Content Machine; Variety Is the Spice of Life; You Gotta Give to Get; Moving Beyond the Width of Your Wallet; Tracking Your Progress; Inbound in Action: Wikipedia; To Do; Chapter 5 Get Found in the Blogosphere; Getting Your Blog Started Right; Authoring Effective Articles; Help Google Help You; Making Your Articles Infectious; Give Your Articles a Push; Starting Conversations with Comments; Why Blogs Sometimes Fail; The Gift That Keeps on Giving
• Consuming Content with RSSSubscribe to Relevant Industry Blogs; Contribute to the Conversation; Tracking Your Progress; Inbound in Action: Whole Foods; To Do; Chapter 6 Get Found in Google; Paid versus Free; A (Brief) Introduction to How Google Works; Picking the Perfect Keywords; On-Page SEO: Doing the Easy Stuff First; Off-Page SEO: The Power of Inbound Links; Black Hat SEO: How to Get Your Site Banned by Google; The Dangers of PPC; Tracking Your Progress; Inbound in Action: LinkedIn "Elite"; To Do; Chapter 7 Get Found in Social Media; Creating an Effective Online Profile
• Getting Fans on FacebookCreating Connections on LinkedIn; Gathering Followers on Twitter; Gaining Reach from Google+; Being Discovered with StumbleUpon; Getting Found on YouTube; Tracking Your Progress; Inbound in Action: FreshBooks; To Do; Chapter 8 Visual Content; SlideShare; Visual.ly; Pinterest; Instagram; Snapchat; Vine; Chapter 9 Software and Tools as Content; Writing Code Instead of Text; Replace Humans with Machines; Provide a Next Step; Kill Bad Tools Quickly; Tools Don't Market Themselves; Inbound in Action: Wealthfront; To Do; Part III: Converting Customers
• Chapter 10 Convert Visitors into LeadsCompelling Calls-to-Action; Mistakes to Avoid; Optimizing Through Experimentation; Tracking Your Progress; Inbound in Action: Google; To Do; Chapter 11 Convert Prospects into Leads; Landing Page Best Practices; Creating Functional Forms; Going Beyond the Form; A Word of Caution; Tracking Your Progress; Inbound in Action: Zappos; To Do; Chapter 12 Convert Leads to Customers; Grading and Scoring Your Leads; Nurturing Your Leads; Broadening Your Reach; Tracking Your Progress; Inbound in Action: Kiva; To Do; Part IV: Make Better Decisions

Control code

ocn887503652

Dimensions

unknown

Edition

2nd ed.

Extent

1 online resource (227 pages)

File format

unknown

Form of item

online

Isbn

9781118896709

Level of compression

unknown

Media category

computer

Media MARC source

rdamedia

Media type code

• c

Quality assurance targets

not applicable

Record ID

u975318

Reformatting quality

unknown

Sound

unknown sound

Specific material designation

remote

Stock number

2933EAC1-C66E-4FCD-948B-1D2E39D70A97

System control number

(OCoLC)887503652