Opting in, lessons in social business from a Fortune 500 product manager, Ed Brill
Type
Label
Opting in, lessons in social business from a Fortune 500 product manager, Ed Brill
Language
eng
resource.biographical
contains biographical information
Index
no index present
Literary Form
non fiction
Main title
Opting in
Oclc number
809028501
Responsibility statement
Ed Brill
Sub title
lessons in social business from a Fortune 500 product manager
Table Of Contents
Why social business? -- The social product manager -- Self, product, or company -- Offense or defense -- Picking a fight -- Activate your advocates -- Tools of the trade -- In real life -- Social inside the organization -- Risk management in social business -- Putting opting in into practice
Classification
Creator
Subject
Mapped to
Incoming Resources
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