Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation

Resource Information

The work Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation represents a distinct intellectual or artistic creation found in Calgary Public Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation

Title remainder

Revolutionizing Customer Engagement through Continuous Digital Innovation

Creator

• Trefler, Alan

Subject

• BUSINESS & ECONOMICS -- Management
• BUSINESS & ECONOMICS -- Management Science
• BUSINESS & ECONOMICS -- Organizational Behavior
• Business
• Business
• Consumer satisfaction
• BUSINESS & ECONOMICS -- Industrial Management
• Customer satisfaction
• Customer services
• Customer services
• Electronic books
• Consumer satisfaction

Genre

• Electronic books

Language

eng

Summary

Many companies across the globe will suffer over the next few years as there is an emerging generation of customers who hate doing business with them. Trefler calls this real and imminent threat the Customer Apocalypse. He argues that the connected consumer is giving birth to a new generation of customer who are blowing up the very notion of customer relationship management. They're not interest in a relationship, and they won't be managed. This customer expects to be in control rather than to be controlled, and they want to discover your product or service on their own, and s

Cataloging source

EBLCP

Dewey number

658.402

Index

no index present

LC call number

HF5415.5 .T384 2014

Literary form

non fiction

Nature of contents

dictionaries