Calgary Public Library

Starting an online business all-in-one for dummies, by Shannon Belew and Joel Elad

eng

Includes bibliographical references

no index present

non fiction

Starting an online business all-in-one for dummies

electronic resource

dictionaries

885123219

by Shannon Belew and Joel Elad

--For dummies

The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media-and everything in between. Plus, you'll get ideas for funding your

At a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Book I: Online Business Basics; Chapter 1: Starting from Scratch; What Are You Waiting For? Start Your Business Now!; Choosing Just the Right Business; Getting Started; Chapter 2: Turning Internet Dreams into Reality; Thinking Like an Online Entrepreneur; Putting Your Business Idea under the Microscope; Identifying Your Market and Target Customer; Competing to Win: Analyzing Your CompetitionChapter 3: Getting Real: Creating a Usable Business PlanUnderstanding the Value of a Plan; Recognizing That the Parts of the Plan Make a Whole; Getting Help to Write the Plan; Using a Business Plan Today, Tomorrow, and Always; Chapter 4: Finding Money to Fund Your Online Start-Up; Bootstrapping the Low-Cost, No-Cost Site; Finding the Perfect Investor; Checking Out Alternative Financing; Taking a Shortcut: Purchasing an Existing Site; Chapter 5: Creating Policies to Protect Your Website and Your Customers; Taking Care of Customers; Putting Policies in Place; Delivering On Your PromisesChapter 6: Setting Up Shop: Everything You Need for Online EfficiencyA Floor Plan for Success; Must-Have Equipment; Tools for Your Desktop; Your Essential Software Toolkit; Connectivity: Today's Internet Options and More; Book II: Legal and Accounting; Chapter 1: Minding the Law; Keeping Your Business Legal; Zoning for Business (at Home); Obtaining Business Licenses; Chapter 2: Choosing the Right Foundation -- from Partnerships to Corporations; Strategizing for the Best Organization; Operating Alone as a Sole Proprietor; Sharing the Load with a Partnership; Limited Liability Company (LLC)Making It Official with IncorporationChanging Your Organization As It Grows; Chapter 3: The Trademark-and-Copyright Two-Step; Understanding Why Trademarks and Copyrights Matter; Making Your (Trade)Mark; Protecting Your Investment with Copyrights; Establishing Registration Yourself; Retaining Professional Assistance; Chapter 4: Accounting for Taxes (and Then Some); The Tax Man Cometh -- Again and Again; By the Numbers: Accounting Basics; Choosing Software to Make Your Tasks Easy; Hiring a Professional; Following the Rules of Recordkeeping; Book III: Website DesignChapter 1: What's in a (Domain) Name?Choosing Your Online Identity; Registering the Perfect Name; Finding Out What to Do When Somebody Gets There First; All the Good Ones Are (Not!) Taken; Chapter 2: Designing Customer-Friendly Sites; Maximizing Performance for Profitability; Looking Your Best; Choosing Substance Over Style; Counting on Function to Win Customers; Chapter 3: Building a Site without Spending a Fortune; Mapping Your Route to a Successful Site; You Can Do It! Making a Build-It-Yourself Site; Creating Your Site with the Pros; Chapter 4: Finding the Host with the Most

Starting an online business for dummies