Calgary Public Library

How cool brands stay hot, branding to generation Y, Joeri Van den Bergh, Mattias Behrer

Type

http://bibfra.me/vocab/lite/Instance

Label

How cool brands stay hot, branding to generation Y, Joeri Van den Bergh, Mattias Behrer

Isbn

9780749462512

Lccn

2010036704

Physical Description

ix, 249 p.,, ill.

System control number

(OCoLC)660161982

Cover Art

Instantiates

How cool brands stay hot, branding to generation Y, Joeri Van den Bergh, Mattias Behrer

Provider

Kogan Page, London, Philadelphia, c2011

Mapped to

Incoming Resources

Item of
1
- How cool brands stay hot, branding to generation Y, Joeri Van den Bergh, Mattias Behrer

Outgoing Resources

Instantiates
1
- How cool brands stay hot, branding to generation Y, Joeri Van den Bergh, Mattias Behrer
Provider
1
- Kogan Page, London, Philadelphia, c2011
Mapped to
2
- 9780749462512
- 2010036704