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The Resource Website branding for small businesses : secret strategies for building a brand, selling products online, and creating a lasting community, Nathalie Nahai

Website branding for small businesses : secret strategies for building a brand, selling products online, and creating a lasting community, Nathalie Nahai

Creator
Author
Summary
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, the web psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success
Language
eng
Work
Publication
Extent
1 online resource (xiv, 271 pages)
Note
"This edition of Webs of Influence : The Psychology of Online Persuasion 01 Edition is published by arrangement with Pearson Education Limited"--Title page verso
Contents
  • Know who you're targeting. The human brain
  • The psychology of decision-making
  • Who's online and why?
  • Who are you targeting /
  • Cultural quirks
  • Individual differences
  • Communicate persuasively. Basic principles
  • Your website
  • Your images
  • Your videos
  • Your colors
  • Your social media
  • Sell with integrity. Influence: an introduction
  • Principles of online influence
  • Building reputational capital
  • Increase your sales
  • Pricing and value
  • The "behavior chain"
  • Risk, trust and privacy
Isbn
9781621534082
Link
Instance
Label
Website branding for small businesses : secret strategies for building a brand, selling products online, and creating a lasting community
Title
Website branding for small businesses
Title remainder
secret strategies for building a brand, selling products online, and creating a lasting community
Statement of responsibility
Nathalie Nahai
Creator
Author
Subject
Genre
Language
eng
Summary
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, the web psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success
Member of
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Nahai, Nathalie
Dewey number
658.872
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5415.1265
LC item number
.N34 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
Label
Website branding for small businesses : secret strategies for building a brand, selling products online, and creating a lasting community, Nathalie Nahai
Link
Instantiates
Publication
Note
"This edition of Webs of Influence : The Psychology of Online Persuasion 01 Edition is published by arrangement with Pearson Education Limited"--Title page verso
Bibliography note
Includes bibliographical references (pages 235-261) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Know who you're targeting. The human brain -- The psychology of decision-making -- Who's online and why? -- Who are you targeting / -- Cultural quirks -- Individual differences -- Communicate persuasively. Basic principles -- Your website -- Your images -- Your videos -- Your colors -- Your social media -- Sell with integrity. Influence: an introduction -- Principles of online influence -- Building reputational capital -- Increase your sales -- Pricing and value -- The "behavior chain" -- Risk, trust and privacy
Control code
ocn900283519
Dimensions
unknown
Extent
1 online resource (xiv, 271 pages)
Form of item
online
Isbn
9781621534082
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
color illustrations, map
Specific material designation
remote
Stock number
EEE51094-2B48-4D3C-81A1-A9F59E9A9FBA
System control number
(OCoLC)900283519
Label
Website branding for small businesses : secret strategies for building a brand, selling products online, and creating a lasting community, Nathalie Nahai
Link
Publication
Note
"This edition of Webs of Influence : The Psychology of Online Persuasion 01 Edition is published by arrangement with Pearson Education Limited"--Title page verso
Bibliography note
Includes bibliographical references (pages 235-261) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Know who you're targeting. The human brain -- The psychology of decision-making -- Who's online and why? -- Who are you targeting / -- Cultural quirks -- Individual differences -- Communicate persuasively. Basic principles -- Your website -- Your images -- Your videos -- Your colors -- Your social media -- Sell with integrity. Influence: an introduction -- Principles of online influence -- Building reputational capital -- Increase your sales -- Pricing and value -- The "behavior chain" -- Risk, trust and privacy
Control code
ocn900283519
Dimensions
unknown
Extent
1 online resource (xiv, 271 pages)
Form of item
online
Isbn
9781621534082
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
color illustrations, map
Specific material designation
remote
Stock number
EEE51094-2B48-4D3C-81A1-A9F59E9A9FBA
System control number
(OCoLC)900283519

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