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The Resource The conscience economy : how a mass movement for good is great for business, Steven Overman

The conscience economy : how a mass movement for good is great for business, Steven Overman

Creator
Summary
  • "A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
  • "The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
Language
eng
Work
Publication
Extent
1 online resource.
Note
This is an OverDrive title
Contents
  • Introduction: good is the new bad
  • From conscious to conscience
  • The big wake-up call
  • The culture of conscience
  • The cult of brand belief
  • The death of CSR
  • The death of marketing
  • Collective innovation
  • The new accountability
  • What you see is what you get
Isbn
9781629560144
Link
Instance
Label
The conscience economy : how a mass movement for good is great for business
Title
The conscience economy
Title remainder
how a mass movement for good is great for business
Statement of responsibility
Steven Overman
Creator
Subject
Genre
Language
eng
Summary
  • "A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
  • "The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
N$T
http://library.link/vocab/creatorName
Overman, Steven
Dewey number
658.4/08
Index
index present
LC call number
HD60
LC item number
.O93 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Social entrepreneurship
  • Economic development
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Economic development
  • Social entrepreneurship
  • Social responsibility of business
Label
The conscience economy : how a mass movement for good is great for business, Steven Overman
Link
Instantiates
Publication
Note
This is an OverDrive title
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: good is the new bad -- From conscious to conscience -- The big wake-up call -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing -- Collective innovation -- The new accountability -- What you see is what you get
Control code
ocn891591111
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781629560144
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
18A096C1-EE69-421D-A53D-21F360827152
System control number
(OCoLC)891591111
Label
The conscience economy : how a mass movement for good is great for business, Steven Overman
Link
Publication
Note
This is an OverDrive title
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: good is the new bad -- From conscious to conscience -- The big wake-up call -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing -- Collective innovation -- The new accountability -- What you see is what you get
Control code
ocn891591111
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781629560144
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
18A096C1-EE69-421D-A53D-21F360827152
System control number
(OCoLC)891591111

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