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The Resource Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)
Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)
Resource Information
The item Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library.This item is available to borrow from all library branches.
Resource Information
The item Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library.
This item is available to borrow from all library branches.
- Summary
- Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P
- Language
- eng
- Extent
- 1 online resource (x, 307 p.)
- Note
- Published simultaneously in Canada
- Contents
-
- The case for doing at least some good
- Corporate social initiatives : six options for doing good
- Corporate cause promotions : increasing awareness and concern for social causes
- Cause-related marketing : making contributions to causes based on product sales
- Corporate social marketing : supporting behavior change campaigns
- Corporate philanthropy : making a direct contribution to a cause
- Community volunteering : employees donating their time and talents
- Socially responsible business practices : discretionary business practices and investments to support causes
- Twenty-five best practices for doing the most good for the company and the cause
- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
- Isbn
- 9780471704522
- Label
- Corporate social responsibility : doing the most good for your company and your cause
- Title
- Corporate social responsibility
- Title remainder
- doing the most good for your company and your cause
- Statement of responsibility
- Philip Kotler and Nancy Lee
- Language
- eng
- Summary
- Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P
- Cataloging source
- COO
- http://library.link/vocab/creatorName
- Kotler, Philip
- Dewey number
- 658.4/08
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD60
- LC item number
- .K67 2005
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1932-
- http://library.link/vocab/relatedWorkOrContributorName
- Lee, Nancy
- http://library.link/vocab/subjectName
-
- Social responsibility of business
- Social marketing
- Corporations
- Corporate image
- BUSINESS & ECONOMICS
- Corporate image
- Corporations
- Social marketing
- Social responsibility of business
- Label
- Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)
- Note
- Published simultaneously in Canada
- Bibliography note
- Includes bibliographical references (p. 277-295) and index
- Contents
- The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
- Control code
- ocm57437774
- Dimensions
- unknown
- Extent
- 1 online resource (x, 307 p.)
- Form of item
- online
- Isbn
- 9780471704522
- Isbn Type
- (electronic bk.)
- Other physical details
- ill.
- Specific material designation
- remote
- Stock number
- EBL221272
- System control number
- (OCoLC)57437774
- Label
- Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)
- Note
- Published simultaneously in Canada
- Bibliography note
- Includes bibliographical references (p. 277-295) and index
- Contents
- The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
- Control code
- ocm57437774
- Dimensions
- unknown
- Extent
- 1 online resource (x, 307 p.)
- Form of item
- online
- Isbn
- 9780471704522
- Isbn Type
- (electronic bk.)
- Other physical details
- ill.
- Specific material designation
- remote
- Stock number
- EBL221272
- System control number
- (OCoLC)57437774
Subject
- Corporate image
- Corporate image
- Corporations -- Charitable contributions
- Corporations -- Charitable contributions
- Electronic books
- Social marketing
- Social marketing
- Social responsibility of business
- Social responsibility of business
- BUSINESS & ECONOMICS -- Development | Sustainable Development
Genre
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Giuffre Family LibraryBorrow it3223 14th Street SW, Calgary, Alberta, T2T 3V8, CA51.024526 -114.0947351
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Judith Umbach LibraryBorrow it6617 Centre Street North, Calgary, Alberta, T2K 4Y5, CA51.1113839 -114.0626328
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Louise Riley LibraryBorrow it1904 14th Avenue NW, Calgary, Alberta, T2N 1M5, CA51.0652117 -114.105152
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Shawnessy LibraryBorrow it333 Shawville Blvd. SE, Calgary, Alberta, T2Y 4H3, CA50.898545 -114.062885
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Signal Hill LibraryBorrow it5994 Signal Hill Centre SW, Calgary, Alberta, T3H 3P8, CA51.0180759 -114.1755888
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Southwood LibraryBorrow it924 Southland Drive SW, Calgary, Alberta, T2W 0J9, CA50.963642 -114.0858663
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Village Square LibraryBorrow it2623 56th Street NE, Calgary, Alberta, T1Y 6E7, CA51.0755508 -113.9526426
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.calgarylibrary.ca/portal/Corporate-social-responsibility--doing-the-most/w_Hti1nKpGw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.calgarylibrary.ca/portal/Corporate-social-responsibility--doing-the-most/w_Hti1nKpGw/">Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.calgarylibrary.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.calgarylibrary.ca/">Calgary Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.calgarylibrary.ca/portal/Corporate-social-responsibility--doing-the-most/w_Hti1nKpGw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.calgarylibrary.ca/portal/Corporate-social-responsibility--doing-the-most/w_Hti1nKpGw/">Corporate social responsibility : doing the most good for your company and your cause, Philip Kotler and Nancy Lee, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.calgarylibrary.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.calgarylibrary.ca/">Calgary Public Library</a></span></span></span></span></div>
