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The Resource Business writing for dummies, by Natalie Canavor

Business writing for dummies, by Natalie Canavor

Work
Publication
Edition
Second edition.
Extent
1 online resource.
Note
Includes index
Contents
  • Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Part 1: Winning with Writing; Part 2: Applying Your Skills to Business Messages and Documents; Part 3: Writing to Present Yourself Effectively; Part 4: Evolving Your Writing for Online Media; Part 5: Extending Your Writing Skills; Part 6: The Part of Tens; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Winning with Writing; Chapter 1 Make Writing Your Not-So-Secret Weapon; Putting Good Writing to Work for You
  • Planning and Structuring Every MessageApplying the Goal-Plus-Audience Strategy to All Business Needs; Succeeding with email, letters, and business documents; Writing for the spoken word; Writing online: From websites to blogs to tweets; Special purpose writing; Taking the global perspective; Chapter 2 Planning Your Message Every Time; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Defining your goal; Defining your audience; Brainstorming the best content for your purpose; Writing to groups and strangers; Imagining your readers; Making People Care
  • Connecting instantly with your readerFocusing on what's-in-it-for-me; Highlighting benefits, not features; Finding the concrete, limiting the abstract; Choosing Your Written Voice: Tone; Aligning tone with the occasion, relationship, and culture; Writing as your authentic self; Smiling when you say it; Using Relationship-Building Techniques; Showing active caring and respect; Personalizing what you write; Framing messages with "you" not "I"; Chapter 3 Making Your Writing Work: The Basics; Stepping into Twenty-First-Century Writing Style; Aiming for a clear, simple style
  • Applying readability guidelinesFinding the right rhythm; Achieving a conversational tone; Energizing Your Language; Relying on everyday wording; Choosing reader-friendly words; Focusing on the real and concrete; Finding action verbs; Crafting comparisons to help readers; Employing Reader-Friendly Graphic Techniques; Building in white space; Choosing a typeface; Keeping colors simple; Adding effective graphics; Breaking space up with sidebars, boxes, and lists; Chapter 4 Self-Editing: Professional Ways to Improve Your Work; Changing Hats: From Writer to Editor; Choosing a way to edit
  • Distancing yourself from what you writeReviewing the Big and Small Pictures; Assessing content success; Assessing the effectiveness of your language; Avoiding telltale up-down-up inflection; Looking for repeat word endings; Pruning prepositions; Cutting all non-contributing words; Moving from Passive to Active; Thinking "action"; Trimming "there is" and "there are"; Cutting the haves and have nots; Using the passive deliberately; Sidestepping Jargon, Clichés, and Extra Modifiers; Reining in jargon; Cooling the clichés; Minimizing modifiers; Chapter 5 Fixing Common Writing Problems
Isbn
9781119369011
Link
http://link.overdrive.com/?websiteID=153&titleID=3014298
Instance
Label
Business writing for dummies
Title
Business writing for dummies
Statement of responsibility
by Natalie Canavor
Creator
Author
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1942-
http://library.link/vocab/creatorName
Canavor, Natalie
Dewey number
808.06665
Index
index present
LC call number
HF5718.3
LC item number
.C3647 2017
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Learning made easy
  • --For dummies
http://library.link/vocab/subjectName
  • Business writing
  • Business communication
  • LANGUAGE ARTS & DISCIPLINES / Composition & Creative Writing
  • LANGUAGE ARTS & DISCIPLINES / Rhetoric
  • REFERENCE / Writing Skills
  • Business communication
  • Business writing
Label
Business writing for dummies, by Natalie Canavor
Link
http://link.overdrive.com/?websiteID=153&titleID=3014298
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Part 1: Winning with Writing; Part 2: Applying Your Skills to Business Messages and Documents; Part 3: Writing to Present Yourself Effectively; Part 4: Evolving Your Writing for Online Media; Part 5: Extending Your Writing Skills; Part 6: The Part of Tens; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Winning with Writing; Chapter 1 Make Writing Your Not-So-Secret Weapon; Putting Good Writing to Work for You
  • Planning and Structuring Every MessageApplying the Goal-Plus-Audience Strategy to All Business Needs; Succeeding with email, letters, and business documents; Writing for the spoken word; Writing online: From websites to blogs to tweets; Special purpose writing; Taking the global perspective; Chapter 2 Planning Your Message Every Time; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Defining your goal; Defining your audience; Brainstorming the best content for your purpose; Writing to groups and strangers; Imagining your readers; Making People Care
  • Connecting instantly with your readerFocusing on what's-in-it-for-me; Highlighting benefits, not features; Finding the concrete, limiting the abstract; Choosing Your Written Voice: Tone; Aligning tone with the occasion, relationship, and culture; Writing as your authentic self; Smiling when you say it; Using Relationship-Building Techniques; Showing active caring and respect; Personalizing what you write; Framing messages with "you" not "I"; Chapter 3 Making Your Writing Work: The Basics; Stepping into Twenty-First-Century Writing Style; Aiming for a clear, simple style
  • Applying readability guidelinesFinding the right rhythm; Achieving a conversational tone; Energizing Your Language; Relying on everyday wording; Choosing reader-friendly words; Focusing on the real and concrete; Finding action verbs; Crafting comparisons to help readers; Employing Reader-Friendly Graphic Techniques; Building in white space; Choosing a typeface; Keeping colors simple; Adding effective graphics; Breaking space up with sidebars, boxes, and lists; Chapter 4 Self-Editing: Professional Ways to Improve Your Work; Changing Hats: From Writer to Editor; Choosing a way to edit
  • Distancing yourself from what you writeReviewing the Big and Small Pictures; Assessing content success; Assessing the effectiveness of your language; Avoiding telltale up-down-up inflection; Looking for repeat word endings; Pruning prepositions; Cutting all non-contributing words; Moving from Passive to Active; Thinking "action"; Trimming "there is" and "there are"; Cutting the haves and have nots; Using the passive deliberately; Sidestepping Jargon, Clichés, and Extra Modifiers; Reining in jargon; Cooling the clichés; Minimizing modifiers; Chapter 5 Fixing Common Writing Problems
Control code
ocn981912228
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781119369011
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
F39A7F92-DA11-4CDD-89AC-B69FB78421F4
System control number
(OCoLC)981912228
Label
Business writing for dummies, by Natalie Canavor
Link
http://link.overdrive.com/?websiteID=153&titleID=3014298
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; How This Book Is Organized; Part 1: Winning with Writing; Part 2: Applying Your Skills to Business Messages and Documents; Part 3: Writing to Present Yourself Effectively; Part 4: Evolving Your Writing for Online Media; Part 5: Extending Your Writing Skills; Part 6: The Part of Tens; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Winning with Writing; Chapter 1 Make Writing Your Not-So-Secret Weapon; Putting Good Writing to Work for You
  • Planning and Structuring Every MessageApplying the Goal-Plus-Audience Strategy to All Business Needs; Succeeding with email, letters, and business documents; Writing for the spoken word; Writing online: From websites to blogs to tweets; Special purpose writing; Taking the global perspective; Chapter 2 Planning Your Message Every Time; Adopting the Plan-Draft-Edit Principle; Fine-Tuning Your Plan: Your Goals and Audience; Defining your goal; Defining your audience; Brainstorming the best content for your purpose; Writing to groups and strangers; Imagining your readers; Making People Care
  • Connecting instantly with your readerFocusing on what's-in-it-for-me; Highlighting benefits, not features; Finding the concrete, limiting the abstract; Choosing Your Written Voice: Tone; Aligning tone with the occasion, relationship, and culture; Writing as your authentic self; Smiling when you say it; Using Relationship-Building Techniques; Showing active caring and respect; Personalizing what you write; Framing messages with "you" not "I"; Chapter 3 Making Your Writing Work: The Basics; Stepping into Twenty-First-Century Writing Style; Aiming for a clear, simple style
  • Applying readability guidelinesFinding the right rhythm; Achieving a conversational tone; Energizing Your Language; Relying on everyday wording; Choosing reader-friendly words; Focusing on the real and concrete; Finding action verbs; Crafting comparisons to help readers; Employing Reader-Friendly Graphic Techniques; Building in white space; Choosing a typeface; Keeping colors simple; Adding effective graphics; Breaking space up with sidebars, boxes, and lists; Chapter 4 Self-Editing: Professional Ways to Improve Your Work; Changing Hats: From Writer to Editor; Choosing a way to edit
  • Distancing yourself from what you writeReviewing the Big and Small Pictures; Assessing content success; Assessing the effectiveness of your language; Avoiding telltale up-down-up inflection; Looking for repeat word endings; Pruning prepositions; Cutting all non-contributing words; Moving from Passive to Active; Thinking "action"; Trimming "there is" and "there are"; Cutting the haves and have nots; Using the passive deliberately; Sidestepping Jargon, Clichés, and Extra Modifiers; Reining in jargon; Cooling the clichés; Minimizing modifiers; Chapter 5 Fixing Common Writing Problems
Control code
ocn981912228
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781119369011
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
F39A7F92-DA11-4CDD-89AC-B69FB78421F4
System control number
(OCoLC)981912228

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