The Resource Analytics and dynamic customer strategy : big profits from big data, John F. Tanner, Jr

Analytics and dynamic customer strategy : big profits from big data, John F. Tanner, Jr

Label
Analytics and dynamic customer strategy : big profits from big data
Title
Analytics and dynamic customer strategy
Title remainder
big profits from big data
Statement of responsibility
John F. Tanner, Jr
Creator
Author
Subject
Genre
Language
eng
Summary
"Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Tanner, John F
Dewey number
658.8/34
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.T36 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Customer relations
  • Relationship marketing
  • Big data
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Big data
  • Customer relations
  • Relationship marketing
Label
Analytics and dynamic customer strategy : big profits from big data, John F. Tanner, Jr
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=4E7441BA-E30D-4833-8C93-FE94CBED9CFD
Instantiates
Publication
Note
This is an Overdrive title
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: Foreword Preface Acknowledgments Part One: Big Data & Dynamic Customer Strategy Chapter 1: Big Strategy for Big Data Beyond the Hype The Value of Accelerated Learning Introducing Dynamic Customer Strategy DCS Complements Design School Barriers to Big Data & DCS Summary Notes Chapter 2: Mapping Dynamic Customer Strategy Theory as Strategy Concepts Relationships Establishing Causality through Control Conditions Making the Model Operational Target's Behavioral Loyalty Model Simple VS Complex Models Summary Notes Chapter 3: Operationalizing Strategy Conceptual to Operational Operational Definitions From Strategy to Action Microsoft's DCS & Fail Fast Mentality Experiments & Decisions Managing Decision Risk Using Big Data Effectively Summary Notes Part Two: Big Data Strategy Chapter 4: Creating a Big Data Strategy Avoiding Data Traps An Airline Falls into a Data Trap Creating the Data Strategy Summary Notes Chapter 5: Big Data Acquisition Measurement Quality The Truth and Big Data Acquiring Big Data Making Good Choices The Special Challenge of Salespeople Summary Notes Chapter 6: Streaming Insight The Model Cycle Applications of Statistical Models Types of Data -- Types of Analytics Matching Data to Models Summary Chapter 7: Turning Models into Customers Mac's Avoids Mindless Discounting Decision Mapping Conversations and Big Data Cascading Campaigns Cascading Campaigns Accelerates Learning Accelerating the Process with Multi-Factorial Experimental Design Summary Notes Chapter 8: Big Data and Lots of Marketing Buzzwords Customer Experience Management Value & Performance Performance, Value, and Propensity to Relate Responsiveness Citibank MasterCard Responds at Market Level Transparency Community Cabela's Journey to Customer Experience Summary Notes Chapter 9: Big Data Metrics for Big Performance The Big Data of Metrics Variation & Performance Creating a Tolerance Range Visualization Creating the Right Metrics Summary Notes Part Three: Big Data Culture Chapter 10: The Near-Simultaneous Adoption of Multiple Innovations Building Absorptive Capacity People, Process, and Tools Managing the Change Empowering Your Entrepreneurs Konica-Minolta's Awesome Results One Result: Customer Knowledge Competence Global Implementation Summary Notes Chapter 11: Leading (in) the Dynamic Customer Culture Leadership, Big Data, and Dynamic Customer Strategy Leadership and Culture Movements Exploiting Strategic Experimentation Big Data, Big Decisions, Big Results Notes Afterword Additional Readings About the Author Index
Control code
ocn877564696
Extent
1 online resource (xviii, 235 pages)
Form of item
online
Isbn
9781118919781
Lccn
2014015477
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
Stock number
4E7441BA-E30D-4833-8C93-FE94CBED9CFD
System control number
(OCoLC)877564696
Label
Analytics and dynamic customer strategy : big profits from big data, John F. Tanner, Jr
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=4E7441BA-E30D-4833-8C93-FE94CBED9CFD
Publication
Note
This is an Overdrive title
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: Foreword Preface Acknowledgments Part One: Big Data & Dynamic Customer Strategy Chapter 1: Big Strategy for Big Data Beyond the Hype The Value of Accelerated Learning Introducing Dynamic Customer Strategy DCS Complements Design School Barriers to Big Data & DCS Summary Notes Chapter 2: Mapping Dynamic Customer Strategy Theory as Strategy Concepts Relationships Establishing Causality through Control Conditions Making the Model Operational Target's Behavioral Loyalty Model Simple VS Complex Models Summary Notes Chapter 3: Operationalizing Strategy Conceptual to Operational Operational Definitions From Strategy to Action Microsoft's DCS & Fail Fast Mentality Experiments & Decisions Managing Decision Risk Using Big Data Effectively Summary Notes Part Two: Big Data Strategy Chapter 4: Creating a Big Data Strategy Avoiding Data Traps An Airline Falls into a Data Trap Creating the Data Strategy Summary Notes Chapter 5: Big Data Acquisition Measurement Quality The Truth and Big Data Acquiring Big Data Making Good Choices The Special Challenge of Salespeople Summary Notes Chapter 6: Streaming Insight The Model Cycle Applications of Statistical Models Types of Data -- Types of Analytics Matching Data to Models Summary Chapter 7: Turning Models into Customers Mac's Avoids Mindless Discounting Decision Mapping Conversations and Big Data Cascading Campaigns Cascading Campaigns Accelerates Learning Accelerating the Process with Multi-Factorial Experimental Design Summary Notes Chapter 8: Big Data and Lots of Marketing Buzzwords Customer Experience Management Value & Performance Performance, Value, and Propensity to Relate Responsiveness Citibank MasterCard Responds at Market Level Transparency Community Cabela's Journey to Customer Experience Summary Notes Chapter 9: Big Data Metrics for Big Performance The Big Data of Metrics Variation & Performance Creating a Tolerance Range Visualization Creating the Right Metrics Summary Notes Part Three: Big Data Culture Chapter 10: The Near-Simultaneous Adoption of Multiple Innovations Building Absorptive Capacity People, Process, and Tools Managing the Change Empowering Your Entrepreneurs Konica-Minolta's Awesome Results One Result: Customer Knowledge Competence Global Implementation Summary Notes Chapter 11: Leading (in) the Dynamic Customer Culture Leadership, Big Data, and Dynamic Customer Strategy Leadership and Culture Movements Exploiting Strategic Experimentation Big Data, Big Decisions, Big Results Notes Afterword Additional Readings About the Author Index
Control code
ocn877564696
Extent
1 online resource (xviii, 235 pages)
Form of item
online
Isbn
9781118919781
Lccn
2014015477
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
Stock number
4E7441BA-E30D-4833-8C93-FE94CBED9CFD
System control number
(OCoLC)877564696

Library Locations

  • Bowness LibraryBorrow it
    6532 Bowness Road NW, Calgary, Alberta, T3B OE9, CA
    51.0889698 -114.2011763
  • Calgary Public Library MobileBorrow it
    CA
  • Central LibraryBorrow it
    616 Macleod Trail SE, Calgary, Alberta, T2G 2M2, CA
    51.046473 -114.057859
  • Country Hills LibraryBorrow it
    11950 Country Village Link NE, Calgary, Alberta, T3K 6E3, CA
    51.160139 -114.0676844
  • Crowfoot LibraryBorrow it
    8665 Nose Hill Drive, Calgary, Alberta, T3G 5T3, CA
    51.129458 -114.193826
  • Fish Creek LibraryBorrow it
    11161 Bonaventure Drive SE, Calgary, Alberta, T2J 6S1, CA
    50.951870 -114.061042
  • Forest Lawn LibraryBorrow it
    4807 8th Avenue SE, Calgary, Alberta, T2A 4M1, CA
    51.0451596 -113.9657157
  • Giuffre Family LibraryBorrow it
    3223 14th Street SW, Calgary, Alberta, T2T 3V8, CA
    51.024526 -114.0947351
  • Glenmore Square LibraryBorrow it
    7740 18th Street SE, Calgary, Alberta, T2C 2N5, CA
    50.9833577 -114.0146572
  • Judith Umbach LibraryBorrow it
    6617 Centre Street North, Calgary, Alberta, T2K 4Y5, CA
    51.1113839 -114.0626328
  • Louise Riley LibraryBorrow it
    1904 14th Avenue NW, Calgary, Alberta, T2N 1M5, CA
    51.0652117 -114.105152
  • Memorial Park LibraryBorrow it
    1221 2nd Street SW, Calgary, Alberta, T2R 0W5, CA
    51.041549 -114.0682554
  • Nose Hill LibraryBorrow it
    1530 Northmount Drive NW, Calgary, Alberta, T2L 0G6, CA
    51.096103 -114.13759
  • Saddletowne LibraryBorrow it
    7556 Falconridge Blvd NE, Calgary, Alberta, T3J 0C9, CA
    51.1212759 -113.9469193
  • Shaganappi LibraryBorrow it
    3415 8th Avenue SW, Calgary, Alberta, T3C 0E8, CA
    51.0448674 -114.1367083
  • Shawnessy LibraryBorrow it
    333 Shawville Blvd. SE, Calgary, Alberta, T2Y 4H3, CA
    50.898545 -114.062885
  • Signal Hill LibraryBorrow it
    5994 Signal Hill Centre SW, Calgary, Alberta, T3H 3P8, CA
    51.0180759 -114.1755888
  • Southwood LibraryBorrow it
    924 Southland Drive SW, Calgary, Alberta, T2W 0J9, CA
    50.963642 -114.0858663
  • Village Square LibraryBorrow it
    2623 56th Street NE, Calgary, Alberta, T1Y 6E7, CA
    51.0755508 -113.9526426