Calgary Public Library

Marketing For Dummies - (electronic bk.)

Summary
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Market
Table of contents
At a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Marketing; Chapter 1: Optimizing Your Marketing Program; Know Yourself, Know Your Customer; Finding Your Marketing Formula; Controlling Your Marketing Program; Refining Your Marketing Expectations; Revealing More Ways to Maximize Your Marketing Impact; Chapter 2: Strengthening Your Marketing Strategy; Finding and Riding a Growth Wave; Growing with a Market Expansion Strategy
Language
eng
Literary form
non fiction
Edition
4th ed.
Note
Description based upon print version of record
Physical description
1 online resource (387 p.)
Specific material designation
remote
Form of item
online
ISBN
9780111888063

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