Calgary Public Library

Fundraising the SMART Way, Predictable, Consistent Income Growth for Your Charity

eng

no index present

non fiction

Fundraising the SMART Way

electronic resource

dictionaries

874322107

The AFP/Wiley Fund Development Series

Predictable, Consistent Income Growth for Your Charity

Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying ha

Fundraising the SMART WayTM: Predictable, Consistent Income Growth for Your Charity; Contents; Preface; Acknowledgments; Introduction: Why We Need a Fundraising Revolution; Fundraising the SMART WayTM; How It Works; Results from the Leaky Bucket Study; Statistics from the Leaky Bucket Assessment; The Four Laws of Performance Management; Target: Consistent, Predictable Income Growth; Effective Fundraising as Competitive Advantage; Adopting the SMART Way Model; Part One: Which Funders Are "Right" for You?; Chapter 1: The Context for Fund Development; What Should It Cost to Achieve Your Mission?Increase the Income, Don't Cut the BudgetAnalyzing the True Cost of Your Mission; Your Opportunity Risk Factor: The Real Value of Your Time; What Makes Your Best Funders "Best"?; Characteristics of Your Favorite Funders; Your Unique Value Proposition: The Value in Value-Added; SWOT Analysis with a Twist; The Twist: Strengths the Competition Can't Touch; What We Covered; What You Can Do; Chapter 2: Funder Selection Strategies; Why Your Best Funders Support You; Discovering Value-Sought; What Happens after the Interviews; The Exchange of Value; Applying the Exchange of Value; What We CoveredWhat You Can DoChapter 3: Building Your SMART Way Prospect Scorecard; Nine Scorecard Principles; Principle 1: Many Minds Make Light Work; Principle 2: Analyze Past Successful Relationships First; Principle 3: Seek Answers, Not Questions; Principle 4: Choose a Few Vital Indicators; Principle 5: Create Once, Use Often; Principle 6: One Benchmark for All Solicitors; Principle 7: All Statements Required; Principle 8: Pay Attention to Rank and Score; Principle 9: When to Scorecard, When Not to Bother; Crafting Scorecard Statements; Value Statements; Danger Signs; Scoring the ProspectThe Prospect ScaleScorecard as Management Control; What We Covered; What You Can Do; Chapter 4: The Scorecard as a Management Control Device; Using the Scorecard to Manage the Fundraising Process; Validating the Scorecard; The Scorecard Sanity Check; The Suggested Probing Questions; Three Simple Questions that Establish Donor Trust; Reframing Your Agency's Value; Developing Your Questions; Question 1: The Success Question, to Elicit the Donor's Positive Motivators; Question 2: The "Avoid" Question, to Elicit the Donor's Negative MotivatorsQuestion 3: The "Right-Charity" Question, to Elicit Donor Expectations about Service and RecognitionField-Test the Scorecard; Fine-Tuning Your Scorecards; The Control Part; What We Covered; What You Can Do; Part Two: Defining the Fund Development Process; Chapter 5: The Fund Development Pipeline; Pipeline Basics; The SMART Way Pipeline Revolution; Process Management for Nonprofits: A Primer; Moves Management versus the SMART Way; Eliminate Process Boundaries or Add Them?; Boundaries in Fundraising?; Activities Are Not Results; The Donor Moves; Move Zero; Development Drivers