Bibliograph

What Would Apple Do?, How You Can Learn from Apple and Make Money

Type

Label

What Would Apple Do?, How You Can Learn from Apple and Make Money

Language

eng

Index

no index present

Literary Form

non fiction

Main title

What Would Apple Do?

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

852756993

Sub title

How You Can Learn from Apple and Make Money

Summary

In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store? the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants y

Table Of Contents

Cover; Title Page; CONTENTS; AUTHOR'S NOTE; PREFACE; INTRODUCTION; WHAT YOU CAN LEARN FROM APPLE; MINDSET; SAYING NO; BEING PRAGMATIC; SOLVING PROBLEMS; CULTIVATING INVENTIVENESS; A PASSION FOR DETAIL; BEING THE BEST; TAKING CONTROL; PRODUCT DEVELOPMENT; THINKING LIKE A DESIGNER; OBSERVING; ITERATION; BUILDING PROTOTYPES; WORKING LIKE A START-UP; BUILDING PLATFORMS; COMMUNICATION; DESIGNING; BELIEVING; PUTTING THE PRODUCT IN THE SPOTLIGHT; SENDING A CLEAR MESSAGE; SUPPORTING INDIVIDUALITY; INITIAL CONCLUSIONS; WHAT WOULD APPLE DO?; AN APPLE CAR; A KITCHEN BY APPLE; AN APPLE TVAN E-LEARNING PLATFORM FROM APPLEAN APPLE TRAVEL AGENT; AN APPLE TOY SYSTEM; AN APPLE NEWSPAPER PUBLISHER; EPILOGUE; THANKS; ABOUT THE AUTHOR; Copyright

Classification