Bibliograph

Disruptive marketing, how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven

Type

Label

Disruptive marketing, how data punks, designers and creative hybrids are reshaping brand strategy, Geoffrey Colon ; foreword by Gemma Craven

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Disruptive marketing

Nature of contents

bibliographydictionaries

Oclc number

945804327

Responsibility statement

Geoffrey Colon ; foreword by Gemma Craven

Sub title

how data punks, designers and creative hybrids are reshaping brand strategy

Table Of Contents

Foreword / Gemma Craven, Director of Social & Mobile at McCann -- Preface -- Introduction what if? -- A world without rules -- The disruptive mindset : create, engage, adapt -- The disruptive continuum : perpetual change -- Creative disruption in the anti-organization age -- Stop hiring MBAs : your business needs "hybrids" to succeed -- The new personality of marketing success -- The disruptive marketer's mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design and the advent of the post-digital age -- New rules for the disruptive marketer -- Rule #1: Always be listening -- Rule #2: Don't be lured by bright, shiny objects -- Rule #3: Give back : ethics as the new marketing -- Epilogue -- Afterword -- Appendix -- Endnotes

Classification