Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)
Resource Information
The instance Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource) represents a material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library. This resource is a combination of several types including: Instance, Electronic.
The Resource
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)
Resource Information
The instance Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource) represents a material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library. This resource is a combination of several types including: Instance, Electronic.
- Label
- Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)
- Title remainder
- easy and inexpensive strategies for making big profits from your small business
- Medium
- electronic resource
- Statement of responsibility
- Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (p. [343]-356) and index
- Color
- multicolored
- Contents
- Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index
- Control code
- ocn748285021
- Dimensions
- unknown
- Edition
- 4th ed., Completely updated and expanded ed.
- Extent
- 1 online resource (xii, 368 p.)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780547347660
- Isbn Type
- (electronic bk.)
- Level of compression
- unknown
- Quality assurance targets
- not applicable
- Record ID
- u842536
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)748285021
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.calgarylibrary.ca/resource/eAszD6YGpCo/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.calgarylibrary.ca/resource/eAszD6YGpCo/">Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.calgarylibrary.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.calgarylibrary.ca/">Calgary Public Library</a></span></span></span></span></div>
