Public relations
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Public relations
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Public relations
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- Subject of24
- Start with hello, how to convert today's stranger into tomorrow's client, Linda Coles
- Marketing and PR on a shoestring, getting customers and keeping them-- without breaking the bank, Philip R. Holden and Nick Wilde
- Never eat alone, and other secrets to success, one relationship at a time, Keith Ferrazzi and Tahl Raz
- The PR masterclass, how to develop a public relations strategy that works!, Alex Singleton ; cover design by Jason Anscomb
- Glass jaw, a manifesto for defending fragile reputations in an age of instant scandal, Eric Dezenhall
- Real-time marketing & PR, how to instantly engage your market, connect with customers, and create products that grow your business now, David Meerman Scott
- Glass jaw, a manifesto for defending fragile reputations in an age of instant scandal, Eric Dezenhall
- Persuasion, convincing others when facts don't seem to matter, Lee Hartley Carter
- Personal branding for dummies, Susan Chritton
- Celebrity leverage, inside secrets to getting celebrity endorsements, instant credibility and star-powered publicity, Jordan McAuley ; forward by Dan kennedy
- Agile PR, expert messaging in a hyper-connected, always-on world, Marian Salzman and the Team at Havas PR
- Never eat alone, and other secrets to success, one relationship at a time, Keith Ferrazzi, with Tahl Raz
- The business of influence, reframing marketing and PR for the digital age, Philip Sheldrake
- International communications strategy, developments in cross-cultural communication, PR, and social media, Silvia Cambie and Yang-May Ooi
- The new rules of marketing and PR, how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly, David Meerman Scott
- How to work a room, the ultimate guide to making lasting connections-- in person and online, Susan RoAne
- Demystifying marketing: bridging the gap between you and your customer, exercises to stimulate the heart of your business, Donna Dahl
- Public relations for dummies, by Eric Yaverbaum with Robert Bly and Ilise Benun ; foreword by Richard Kirshenbaum
- Likeonomics, the unexpected truth behind earning trust, influencing behavior, and inspiring action, Rohit Bhargava
- How to protect (or destroy) your reputation online, the essential guide to avoid digital damage, lock down your brand, and defend your business, John P. David
- When the headline is you, an insider's guide to handling the media, Jeff Ansell with Jeffrey Leeson
- Rethinking reputation, how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley
- Buy-in, saving your good idea from being shot down, John P. Kotter ; and Lorne A. Whitehead
- The honest spin doctor, navigating the media maze, author, Grant Ainsley