50 management ideas you really need to know., Edward Russell-Walling
Type
Label
50 management ideas you really need to know., Edward Russell-Walling
Language
eng
Index
no index present
Literary Form
non fiction
Main title
50 management ideas you really need to know.
Nature of contents
dictionaries
Responsibility statement
Edward Russell-Walling
Summary
In 50 Management Ideas You Really Need to Know, Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In 50 bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, and Boston Matrix are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, and supply and demand, and covers the latest commercial concepts from the online world.(P)2008 Quercus Editions Ltd
Creator
Genre
Content
Other version
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Outgoing Resources
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