Bibliograph

Going social, excite customers, generate buzz, and energize your brand with the power of social media, Jeremy Goldman

Type

Label

Going social, excite customers, generate buzz, and energize your brand with the power of social media, Jeremy Goldman

Language

eng

resource.accompanyingMatter

bibliographytechnical information on music

Form of composition

not applicable

Format of music

not applicable

Main title

Going social

Medium

electronic resource

Music parts

not applicable

Oclc number

828845201

Responsibility statement

Jeremy Goldman

Sub title

excite customers, generate buzz, and energize your brand with the power of social media

Table Of Contents

Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life

Transposition and arrangement

not applicable

Classification