Calgary Public Library

The art of membership, how to attract, retain and cement member loyalty, Sheri Jacobs

Label
The art of membership, how to attract, retain and cement member loyalty, Sheri Jacobs
Language
eng
Bibliography note
Includes bibliographical references and index
Index
index present
Literary Form
non fiction
Main title
The art of membership
Nature of contents
bibliographydictionaries
Oclc number
857141367
Responsibility statement
Sheri Jacobs
Sub title
how to attract, retain and cement member loyalty
Summary
"The Art of Membership offers 13 "rules of the road" for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author's experience and extensive research. The book is filled with a wealth of cases and examples and how-to guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable to-do list. Includes a template that can be used to create a concrete action."--, Provided by publisher
Classification
Mapped to