Calgary Public Library
Advertising + Psychological aspects
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Advertising + Psychological aspects
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Advertising + Psychological aspects
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Advertising + Psychological aspects
Sub focus
Advertising
Psychological aspects
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The attention merchants, the epic scramble to get inside our heads, Tim Wu
Alchemy, the dark art and curious science of creating magic in brands, business, and life, Rory Sutherland
Fascinate, your 7 triggers to persuasion and captivation, Sally Hogshead
Brainfluence, 100 ways to persuade and convince consumers with neuromarketing, Roger Dooley
The hidden persuaders, Vance Packard ; with an introduction by Mark Crispin Miller
How the world sees you, discover your highest value through the science of fascination, by Sally Hogshead
Seducing the subconscious, the psychology of emotional influence in advertising, Robert Heath
The age of addiction, how bad habits became big business, David T. Courtwright
Fascinate, how to make your brand impossible to resist, Sally Hogshead
The branded mind, what neuroscience really tells us about the puzzle of the brain and the brand, Erik du Plessis
The brain sell, when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop, Dr. David Lewis
Emotion by design, creative leadership lessons from a life at Nike, Greg Hoffman
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Advertising + Psychological aspects
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Advertising
Psychological aspects
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