Bibliograph

Harvesting intangible assets, uncover hidden revenue in your company's intellectual property, Andrew J. Sherman

Type

Label

Harvesting intangible assets, uncover hidden revenue in your company's intellectual property, Andrew J. Sherman

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Harvesting intangible assets

Medium

electronic resource

Nature of contents

dictionaries

Oclc number

772189792

Responsibility statement

Andrew J. Sherman

Sub title

uncover hidden revenue in your company's intellectual property

Table Of Contents

The intellectual capital agrarian -- Planting the seeds : fostering a culture of innovation -- Irrigating the field : embracing intrapraneurship -- Caring for the fruits of the harvest : intellectual asset management (IAM) -- Building fences to protect your turf : developing a legal strategy -- Separating the wheat from the chaff : readying crops for the market -- Bringing the crops to the marketplace : an overview of strategic alternatives -- Harvesting the power of intellectual capital leveraging : cooperatives, customers, channel partners, licensing, joint ventures, and franchising -- The global intellectual asset frontier -- The future of innovation

resource.variantTitle

Uncover hidden revenue in your company's intellectual property

Classification

Creator