Calgary Public Library

Birthing the elephant, the woman's go-for-it! guide to overcoming the big challenges of launching a business, Karin Abarbanel and Bruce Freeman

eng

Includes bibliographical references (p. 198-202) and index

illustrations

index present

non fiction

Birthing the elephant

electronic resource

bibliographydictionaries

852391765

Karin Abarbanel and Bruce Freeman

the woman's go-for-it! guide to overcoming the big challenges of launching a business

"A female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the first 18 months"--Provided by publisherCustomized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams. A female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the critical first 18 months. Women-owned businesses are increasing at twice the rate of other startups, with 500,000 launches each year. With a foreword by cosmetics guru Bobbi Brown

Design your destiny -- Real stories behind real start-ups -- Substitute brains for bucks -- Take the leap -- Stage 1: Start your start-up -- Stage 2: Run your own show -- Stage 3: Turn breakdowns into breakthroughs -- Stage 4: Find your business rhythm -- Avoid the Ten 10 biggest pitfalls -- Welcome to your new life