The Resource Thinking small : the long, strange trip of the Volkswagen Beetle, Andrea Hiott, (electronic resource)

Thinking small : the long, strange trip of the Volkswagen Beetle, Andrea Hiott, (electronic resource)

Label
Thinking small : the long, strange trip of the Volkswagen Beetle
Title
Thinking small
Title remainder
the long, strange trip of the Volkswagen Beetle
Statement of responsibility
Andrea Hiott
Creator
Subject
Genre
Language
eng
Summary
"Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car's story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott's wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today's automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford's Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler's concept of "the people's car" would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world's most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler's monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility--a triumph not of the will but of the imagination"--Provided by publisher
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Hiott, Andrea
Dewey number
629.222/2
Illustrations
illustrations
Index
index present
LC call number
TL215.V618
LC item number
H56 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Volkswagen Beetle automobile
  • HISTORY / Modern / 20th Century
  • TRANSPORTATION / Automotive / General
  • BUSINESS & ECONOMICS / Advertising & Promotion
Label
Thinking small : the long, strange trip of the Volkswagen Beetle, Andrea Hiott, (electronic resource)
Link
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
ocn773578591
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xviii, 492 p.)
File format
unknown
Form of item
online
Isbn
9780345521446
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)773578591
Label
Thinking small : the long, strange trip of the Volkswagen Beetle, Andrea Hiott, (electronic resource)
Link
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Control code
ocn773578591
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xviii, 492 p.)
File format
unknown
Form of item
online
Isbn
9780345521446
Isbn Type
(electronic bk.)
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)773578591

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