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The Resource The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
Resource Information
The item The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library.This item is available to borrow from all library branches.
Resource Information
The item The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Calgary Public Library.
This item is available to borrow from all library branches.
- Summary
- Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career
- Language
- eng
- Extent
- 1 online resource
- Note
- Electronic book
- Contents
-
- The four: Who are these companies and why write about them?
- Amazon: How Amazon became the most disruptive firm in the largest economy
- Apple: Tech goes luxury
- Facebook: Love is key to longevity, and great advertising
- Google: Our modern-day god
- Lie to me: The Four and funny business
- Business and the body: All businesses appeal to one of three organs
- The T algorithm: What it takes to get to a trillion
- The fifth horseman?: Who will be next?
- The Four and you: Follow your talent, not your passion
- After the horsemen: Where are the Four taking us?
- Isbn
- 9780735213661
- Label
- The four : the hidden DNA of Amazon, Apple, Facebook, and Google
- Title
- The four
- Title remainder
- the hidden DNA of Amazon, Apple, Facebook, and Google
- Statement of responsibility
- Scott Galloway
- Language
- eng
- Summary
- Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career
- Cataloging source
- TOH
- http://library.link/vocab/creatorDate
- 1964-
- http://library.link/vocab/creatorName
- Galloway, Scott
- Dewey number
- 025.5/2068
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD9999.I492
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Google (Firm)
- Apple Computer, Inc
- Facebook (Firm)
- Amazon.com (Firm)
- Success in business
- Information services industry
- Internet
- Information society
- Strategic planning
- Consumer behavior
- LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
- Label
- The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
- Link
- Note
- Electronic book
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The four: Who are these companies and why write about them? -- Amazon: How Amazon became the most disruptive firm in the largest economy -- Apple: Tech goes luxury -- Facebook: Love is key to longevity, and great advertising -- Google: Our modern-day god -- Lie to me: The Four and funny business -- Business and the body: All businesses appeal to one of three organs -- The T algorithm: What it takes to get to a trillion -- The fifth horseman?: Who will be next? -- The Four and you: Follow your talent, not your passion -- After the horsemen: Where are the Four taking us?
- Control code
- on1005095019
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9780735213661
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- FBB5A984-4228-45A6-82BF-E8F8CBAB4EEA
- System control number
- (OCoLC)1005095019
- Label
- The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway
- Link
- Note
- Electronic book
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The four: Who are these companies and why write about them? -- Amazon: How Amazon became the most disruptive firm in the largest economy -- Apple: Tech goes luxury -- Facebook: Love is key to longevity, and great advertising -- Google: Our modern-day god -- Lie to me: The Four and funny business -- Business and the body: All businesses appeal to one of three organs -- The T algorithm: What it takes to get to a trillion -- The fifth horseman?: Who will be next? -- The Four and you: Follow your talent, not your passion -- After the horsemen: Where are the Four taking us?
- Control code
- on1005095019
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9780735213661
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- Sound
- unknown sound
- Specific material designation
- remote
- Stock number
- FBB5A984-4228-45A6-82BF-E8F8CBAB4EEA
- System control number
- (OCoLC)1005095019
Subject
- Consumer behavior
- Electronic books
- Facebook (Firm)
- Google (Firm)
- Information services industry
- Amazon.com (Firm)
- Internet -- Social aspects
- LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
- Strategic planning
- Success in business
- Information society
- Apple Computer, Inc
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.calgarylibrary.ca/portal/The-four--the-hidden-DNA-of-Amazon-Apple/oWct5oBWmZo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.calgarylibrary.ca/portal/The-four--the-hidden-DNA-of-Amazon-Apple/oWct5oBWmZo/">The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.calgarylibrary.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.calgarylibrary.ca/">Calgary Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.calgarylibrary.ca/portal/The-four--the-hidden-DNA-of-Amazon-Apple/oWct5oBWmZo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.calgarylibrary.ca/portal/The-four--the-hidden-DNA-of-Amazon-Apple/oWct5oBWmZo/">The four : the hidden DNA of Amazon, Apple, Facebook, and Google, Scott Galloway</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.calgarylibrary.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.calgarylibrary.ca/">Calgary Public Library</a></span></span></span></span></div>
