The Resource The age of persuasion : how marketing ate our culture, Terry O'Reilly & Mike Tennant

The age of persuasion : how marketing ate our culture, Terry O'Reilly & Mike Tennant

Label
The age of persuasion : how marketing ate our culture
Title
The age of persuasion
Title remainder
how marketing ate our culture
Statement of responsibility
Terry O'Reilly & Mike Tennant
Creator
Contributor
Subject
Genre
Language
eng
Biography type
contains biographical information
Cataloging source
TEFOD
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
O'Reilly, Terry
Dewey number
659.1/0420973
Index
index present
LC call number
HF5823
LC item number
.O68 2009beb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1960-
http://library.link/vocab/relatedWorkOrContributorName
Tennant, Mike
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Mass media and culture
  • Mass media and culture
  • Persuasion (Psychology)
  • Publicité
  • Publicité
  • Médias et culture
  • Médias et culture
  • Persuasion (Psychologie)
  • Reclame
  • Beïnvloeding
  • Massamedia
  • Advertising
  • Mass media and culture
  • Persuasion (Psychology)
  • Verenigde Staten
  • Canada
  • Canada
  • United States
Label
The age of persuasion : how marketing ate our culture, Terry O'Reilly & Mike Tennant
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=FF74812E-76F7-42F2-A290-37C7674DA7A3
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 301-303) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Me, we -- What hath God wrought -- Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The YouTube revolution -- Guerrillas in our midst -- The lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism
Control code
ocn869821127
Dimensions
unknown
Extent
1 online resource (xxvii, 324 pages)
File format
unknown
Form of item
online
Isbn
9780307373113
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)869821127
Label
The age of persuasion : how marketing ate our culture, Terry O'Reilly & Mike Tennant
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=FF74812E-76F7-42F2-A290-37C7674DA7A3
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 301-303) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Me, we -- What hath God wrought -- Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The YouTube revolution -- Guerrillas in our midst -- The lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism
Control code
ocn869821127
Dimensions
unknown
Extent
1 online resource (xxvii, 324 pages)
File format
unknown
Form of item
online
Isbn
9780307373113
Isbn Type
(electronic bk.)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)869821127

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