The Resource The Olympic Games Effect : How Sports Marketing Builds Strong Brands, (electronic resource)

The Olympic Games Effect : How Sports Marketing Builds Strong Brands, (electronic resource)

Label
The Olympic Games Effect : How Sports Marketing Builds Strong Brands
Title
The Olympic Games Effect
Title remainder
How Sports Marketing Builds Strong Brands
Creator
Subject
Genre
Language
eng
Summary
Marketing at the Olympics, the attraction and the rewardsEssential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular.The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductiv
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Davis, John A
Dewey number
796.0698
Index
no index present
LC call number
GV721.5 .D38 2008
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Olympics -- Economic aspects
  • Sports -- Marketing
  • Sport & Recreation
  • Olympics
  • Sports
  • Branding (Marketing)
  • GAMES / Gambling / Sports
  • SPORTS & RECREATION / Business Aspects
  • SPORTS & RECREATION / Essays
  • SPORTS & RECREATION / History
  • SPORTS & RECREATION / Reference
  • TRAVEL / Special Interest / Sports
Label
The Olympic Games Effect : How Sports Marketing Builds Strong Brands, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=C50950D9-EB99-4B2B-8B2E-D6D835B97B97
Instantiates
Publication
Note
Description based upon print version of record
Contents
  • The Olympic Games Effect: How Sports Marketing Builds Strong Brands; Contents; Acknowledgments; Introduction; Section I: History, Legacy, Tradition; Chapter 1: The Olympic Dream; Chapter 2: The Olympic Experience; Chapter 3: The Olympic Dynamics; Chapter 4: The Olympic Host Cities; Chapter 5: Section I Sponsorship Preparation Questions; Section II: Success and Achievement; Chapter 6: The Olympic Stage; Chapter 7: The Olympic Halo; Chapter 8: The Olympic Spirit; Chapter 9: Section II Sponsorship Preparation Questions; Section III: Controversy and Challenge; Chapter 10: The Olympic Challenges
  • Chapter 11: Section III Sponsorship Preparation QuestionsSection IV: Reputation Development; Chapter 12: The Olympic Opportunity; Chapter 13: The Olympic Sponsor Case Brief: Acer; Chapter 14: The Olympic Sponsor Case Brief: Samsung; Chapter 15: The Olympic Sponsor Case Study: Coca-Cola; Chapter 16: The Olympic Sponsor Case Study: Visa; Chapter 17: Section IV Sponsorship Preparation Questions; Section V: Olympic Marketing Victory; Chapter 18: The Olympic Fans; Chapter 19: The Olympic Creative Execution; Chapter 20: The Olympic Marketing Communications
  • Chapter 21: The Olympic Sponsorship ChecklistChapter 22: The Olympic Sponsorship Lessons; Chapter 23: Section V Sponsorship Preparation Questions; About the Companion Web Site; Notes; Index;
Control code
ocn773567099
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (462 p.)
Form of item
online
Isbn
9781118171691
Isbn Type
(electronic bk.)
Specific material designation
remote
System control number
(OCoLC)773567099
Label
The Olympic Games Effect : How Sports Marketing Builds Strong Brands, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=C50950D9-EB99-4B2B-8B2E-D6D835B97B97
Publication
Note
Description based upon print version of record
Contents
  • The Olympic Games Effect: How Sports Marketing Builds Strong Brands; Contents; Acknowledgments; Introduction; Section I: History, Legacy, Tradition; Chapter 1: The Olympic Dream; Chapter 2: The Olympic Experience; Chapter 3: The Olympic Dynamics; Chapter 4: The Olympic Host Cities; Chapter 5: Section I Sponsorship Preparation Questions; Section II: Success and Achievement; Chapter 6: The Olympic Stage; Chapter 7: The Olympic Halo; Chapter 8: The Olympic Spirit; Chapter 9: Section II Sponsorship Preparation Questions; Section III: Controversy and Challenge; Chapter 10: The Olympic Challenges
  • Chapter 11: Section III Sponsorship Preparation QuestionsSection IV: Reputation Development; Chapter 12: The Olympic Opportunity; Chapter 13: The Olympic Sponsor Case Brief: Acer; Chapter 14: The Olympic Sponsor Case Brief: Samsung; Chapter 15: The Olympic Sponsor Case Study: Coca-Cola; Chapter 16: The Olympic Sponsor Case Study: Visa; Chapter 17: Section IV Sponsorship Preparation Questions; Section V: Olympic Marketing Victory; Chapter 18: The Olympic Fans; Chapter 19: The Olympic Creative Execution; Chapter 20: The Olympic Marketing Communications
  • Chapter 21: The Olympic Sponsorship ChecklistChapter 22: The Olympic Sponsorship Lessons; Chapter 23: Section V Sponsorship Preparation Questions; About the Companion Web Site; Notes; Index;
Control code
ocn773567099
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (462 p.)
Form of item
online
Isbn
9781118171691
Isbn Type
(electronic bk.)
Specific material designation
remote
System control number
(OCoLC)773567099

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