Coverart for item
The Resource Opting in : lessons in social business from a Fortune 500 product manager, Ed Brill

Opting in : lessons in social business from a Fortune 500 product manager, Ed Brill

Label
Opting in : lessons in social business from a Fortune 500 product manager
Title
Opting in
Title remainder
lessons in social business from a Fortune 500 product manager
Statement of responsibility
Ed Brill
Creator
Subject
Language
eng
Biography type
contains biographical information
Cataloging source
DLC
http://library.link/vocab/creatorName
Brill, Ed
Dewey number
658.5
Index
no index present
LC call number
HF5415.15
LC item number
.B689 2013
Literary form
non fiction
http://library.link/vocab/subjectName
  • Brill, Ed
  • International Business Machines Corporation
  • Product management
  • Internet marketing
  • Management
  • Social media
Label
Opting in : lessons in social business from a Fortune 500 product manager, Ed Brill
Instantiates
Publication
Copyright
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Why social business? -- The social product manager -- Self, product, or company -- Offense or defense -- Picking a fight -- Activate your advocates -- Tools of the trade -- In real life -- Social inside the organization -- Risk management in social business -- Putting opting in into practice
Control code
2012045979
Dimensions
23 cm.
Extent
xxiv, 191 pages
Isbn
9780133258936
Isbn Type
(pbk.)
Lccn
2012045979
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)809028501
Label
Opting in : lessons in social business from a Fortune 500 product manager, Ed Brill
Publication
Copyright
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Why social business? -- The social product manager -- Self, product, or company -- Offense or defense -- Picking a fight -- Activate your advocates -- Tools of the trade -- In real life -- Social inside the organization -- Risk management in social business -- Putting opting in into practice
Control code
2012045979
Dimensions
23 cm.
Extent
xxiv, 191 pages
Isbn
9780133258936
Isbn Type
(pbk.)
Lccn
2012045979
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)809028501

Library Locations

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      616 Macleod Trail SE, Calgary, Alberta, T2G 2M2, CA
      51.046473 -114.057859
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