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The Resource On Message : Precision Communication for the Digital Age, Theo Theobald, (electronic resource)

On Message : Precision Communication for the Digital Age, Theo Theobald, (electronic resource)

Creator
Summary
Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication
Language
eng
Work
Publication
Edition
1st ed.
Extent
1 online resource.
Contents
  • Acknowledgements
  • Introduction
  • The digital landscape
  • How did we get here?
  • This is new media
  • Lessons from the past
  • What are we up against?
  • Guiding principles
  • All about stickiness
  • How to get stickier
  • Thoughts about blogging
  • Understanding customers
  • Building a brand to deliver better messages
  • Segmenting an audience
  • Developing relevance via marketing and sales
  • The nuts and bolts of better writing
  • Gathering content
  • Developing the message
  • How to write better copy
  • How to edit existing copy
  • Advanced technique
  • Crossing boundaries and going global
  • Expanding creative horizons
  • Storytelling
  • Revision, consolidation and the way forward
Isbn
9780749464882
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=784A5FA4-29B4-4980-8E1D-4819DA272BE9
Instance
Label
On Message : Precision Communication for the Digital Age
Title
On Message
Title remainder
Precision Communication for the Digital Age
Statement of responsibility
Theo Theobald
Creator
Subject
Genre
Language
eng
Summary
Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication
Cataloging source
N$T
http://library.link/vocab/creatorDate
1957-
http://library.link/vocab/creatorName
Theobald, Theo
Dewey number
659.14/4
Index
no index present
LC call number
HF5718
LC item number
.T456 2013eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Business communication
  • Online social networks
  • BUSINESS & ECONOMICS / Advertising & Promotion
Label
On Message : Precision Communication for the Digital Age, Theo Theobald, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=784A5FA4-29B4-4980-8E1D-4819DA272BE9
Instantiates
Publication
Antecedent source
unknown
Color
multicolored
Contents
Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward
Control code
ocn823170163
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780749464882
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)823170163
Label
On Message : Precision Communication for the Digital Age, Theo Theobald, (electronic resource)
Link
http://calgary.lib.overdrive.com/ContentDetails.htm?ID=784A5FA4-29B4-4980-8E1D-4819DA272BE9
Publication
Antecedent source
unknown
Color
multicolored
Contents
Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward
Control code
ocn823170163
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780749464882
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)823170163

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