Coverart for item
The Resource Moonshot! : game-changing strategies to build billion-dollar businesses, John Sculley former CEO of Pepsi and Apple, mentor, and entrepreneur

Moonshot! : game-changing strategies to build billion-dollar businesses, John Sculley former CEO of Pepsi and Apple, mentor, and entrepreneur

Label
Moonshot! : game-changing strategies to build billion-dollar businesses
Title
Moonshot!
Title remainder
game-changing strategies to build billion-dollar businesses
Statement of responsibility
John Sculley former CEO of Pepsi and Apple, mentor, and entrepreneur
Creator
Subject
Language
eng
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Sculley, John
Dewey number
658.4/21
Index
index present
LC call number
HB615
LC item number
.S397 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Entrepreneurship
  • Success in business
  • Strategic planning
  • Technological innovations
  • Customer services
  • New business enterprises
Label
Moonshot! : game-changing strategies to build billion-dollar businesses, John Sculley former CEO of Pepsi and Apple, mentor, and entrepreneur
Instantiates
Publication
Note
Includes bibliographical references (page 216)
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Moonshot! -- Why moonshots start with a "noble cause" -- Why now is the best time to build a billion-dollar business -- What's really going on in the U.S.? -- The exploding middle class in emerging markets -- Solve a billion-dollar problem -- Relentless pursuit of "There has to be a better way" -- Disruptive pricing : there's no place to hide -- Deliver a lights-out customer experience -- Getting prepared to build -- Be curious : ask all the right questions -- Ground yourself in domain experience -- Put the right people on the bus -- Zooming -- Back from the future planning -- How to pivot when your back is against the wall -- The best advice I can give an entrepreneur : find a mentor -- Afterword I / by David Sculley -- Afterword II / by Arthur Sculley
Control code
18237920
Dimensions
24 cm.
Edition
First edition.
Extent
xvi, 216 pages
Isbn
9780795343261
Lccn
2014946570
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)889180408
Label
Moonshot! : game-changing strategies to build billion-dollar businesses, John Sculley former CEO of Pepsi and Apple, mentor, and entrepreneur
Publication
Note
Includes bibliographical references (page 216)
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Moonshot! -- Why moonshots start with a "noble cause" -- Why now is the best time to build a billion-dollar business -- What's really going on in the U.S.? -- The exploding middle class in emerging markets -- Solve a billion-dollar problem -- Relentless pursuit of "There has to be a better way" -- Disruptive pricing : there's no place to hide -- Deliver a lights-out customer experience -- Getting prepared to build -- Be curious : ask all the right questions -- Ground yourself in domain experience -- Put the right people on the bus -- Zooming -- Back from the future planning -- How to pivot when your back is against the wall -- The best advice I can give an entrepreneur : find a mentor -- Afterword I / by David Sculley -- Afterword II / by Arthur Sculley
Control code
18237920
Dimensions
24 cm.
Edition
First edition.
Extent
xvi, 216 pages
Isbn
9780795343261
Lccn
2014946570
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)889180408

Library Locations

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      51.046473 -114.057859
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