The Resource Mastering business for strategic communicators : insights and advice from the C-suite of leading brands, edited by Matthew W. Ragas, Ron Culp

Mastering business for strategic communicators : insights and advice from the C-suite of leading brands, edited by Matthew W. Ragas, Ron Culp

Label
Mastering business for strategic communicators : insights and advice from the C-suite of leading brands
Title
Mastering business for strategic communicators
Title remainder
insights and advice from the C-suite of leading brands
Statement of responsibility
edited by Matthew W. Ragas, Ron Culp
Contributor
Editor
Subject
Genre
Language
eng
Summary
"The most successful communication professionals today are no longer just experts at communication, but are masters of business. To serve as trusted advisors to the C-suite that help align and integrate cross-functional teams and departments across the enterprise behind business goals, communicators need a strong grounding in business acumen. Mastering Business for Strategic Communicators provides readers with expert insights on the various major business functions from the top strategic communication leaders who have been there and done that. This collection of 20 essays from current and former chief communications officers (CCOs) focuses on the business areas that strategic communication helps integrate, connect, and translate across the organization and to external stakeholders: the CEO and the board of directors, marketing, human resources, technology, finance and accounting, legal and regulatory, sales and business operations, research and development, and corporate strategy. From the top senior strategic communication leaders from well-known multinational companies, such as Chevron, GE, GM, McDonald's, Starbucks, Southwest Airlines, Beam Suntory, ConAgra, Cargill, USAA and Walgreens, each contributor writes about his/her experience working with and mastering one of the above areas and also about their professional individual career journey. Each chapter provides readers with a broad view of the collective essential business knowledge needed for strategic communication success, proving essential reading for students of strategic communications, public relations, advertising, marketing, and mass communications, as well as professionals in these fields."--
Assigning source
Provided by publisher
Cataloging source
N$T
Dewey number
658.4/5
Index
index present
LC call number
HF5718
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1977-
  • 1947-
http://library.link/vocab/relatedWorkOrContributorName
  • Ragas, Matthew W.
  • Culp, Ron
http://library.link/vocab/subjectName
  • Business communication
  • Strategic planning
  • Corporate culture
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
  • Business communication
  • Corporate culture
  • Strategic planning
Label
Mastering business for strategic communicators : insights and advice from the C-suite of leading brands, edited by Matthew W. Ragas, Ron Culp
Link
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1007290636
Dimensions
unknown
Edition
First edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781787149526
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
747B1477-1471-403B-AB65-4FBA776ADA65
System control number
(OCoLC)1007290636
Label
Mastering business for strategic communicators : insights and advice from the C-suite of leading brands, edited by Matthew W. Ragas, Ron Culp
Link
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
on1007290636
Dimensions
unknown
Edition
First edition.
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781787149526
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
747B1477-1471-403B-AB65-4FBA776ADA65
System control number
(OCoLC)1007290636

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