The Resource Marketing to millennials for dummies, by Corey Padveen

Marketing to millennials for dummies, by Corey Padveen

Label
Marketing to millennials for dummies
Title
Marketing to millennials for dummies
Statement of responsibility
by Corey Padveen
Creator
Author
Subject
Genre
Language
eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Padveen, Corey
Dewey number
658.800842
Index
no index present
LC call number
HF5415.332.Y66
Literary form
non fiction
Nature of contents
dictionaries
Series statement
For dummies
http://library.link/vocab/subjectName
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
  • Young adult consumers
  • Generation Y
  • Target marketing
  • Consumer behavior
Label
Marketing to millennials for dummies, by Corey Padveen
Link
http://link.overdrive.com/?websiteID=153&titleID=3050087
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Getting Started with Marketing to Millennials; Chapter 1 Getting to Know Millennials; Discovering Why Millennials Matter; There is power in numbers; Millennials influence the economy; They're a connected generation; Leveraging Millennial Influence; Identifying key influencers; Nurturing relationships; Meeting Millennials Where They Are; Communication; Sharing; Decision-making; Chapter 2 Creating a Modern View of Millennials
  • Understanding the Marketer's Perception of MillennialsExamining standard definitions that marketers use; Reviewing what marketers get right; Looking at what marketers get wrong; Recognizing common flaws in marketing campaigns; Finding the roots of the most common mistakes; The Millennial Mindset; Defining the Millennial; Identifying preferred Millennial media; Grasping the importance of relationships; Chapter 3 Creating Your Target Audience; Considering These Questions; What are your objectives by media type?; What does your ideal Millennial audience member look like?
  • How will the customer journey connect across various media?How do you prioritize target demographics and psychographics?; Can you define some of the segmented audience pocket umbrella categories right away?; Engaging Audiences on Different Media; Traditional media; New media; Running an Interest-Identification Audience Analysis; Using the Facebook Insights tool; Analyzing your analysis; Creating Segmented Audience Pockets; Identifying target audiences within your owned media; Categorizing target audiences within online public forums; Finding Millennials for brand awareness targeting
  • Part 2 Creating Your Millennial Marketing StrategyChapter 4 Using Data to Build a Strategy; Recognizing the Value of Data; Raw data; Cooked data; Social media user data; Customer lifetime engagement data; Brand profile data; Visualized data; Big data; Small data; Competitive data; Transactional data; Pinpointing Key Indicators in Your Data; Outliers; Peaks and valleys; Correlations; Industry trends; Waste; Using Your Data as the Foundation of Your Strategy; Identifying Data Sources; Data from your owned media; Data from social media; Data from public channels
  • Analyzing Your Data on a Regular BasisChapter 5 Connecting with Millennials on Traditional Media; Taking Advantage of Television (With or Without the Budget); Looking at Millennial TV viewing habits; Reaching viewers with the second screen; Using Twitter TV targeting to reach Millennials; Targeting Millennials with Print Media; Reaching Millennials in magazines; Connecting with Millennials through the use of newspapers; The case for investing in print media; The case for abandoning print media; Incorporating Email into Your Strategy; Creating messages specifically for email
Control code
ocn986538858
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781119369059
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
CD28F168-E892-4537-AC93-65A7EB0C5C2F
System control number
(OCoLC)986538858
Label
Marketing to millennials for dummies, by Corey Padveen
Link
http://link.overdrive.com/?websiteID=153&titleID=3050087
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part 1 Getting Started with Marketing to Millennials; Chapter 1 Getting to Know Millennials; Discovering Why Millennials Matter; There is power in numbers; Millennials influence the economy; They're a connected generation; Leveraging Millennial Influence; Identifying key influencers; Nurturing relationships; Meeting Millennials Where They Are; Communication; Sharing; Decision-making; Chapter 2 Creating a Modern View of Millennials
  • Understanding the Marketer's Perception of MillennialsExamining standard definitions that marketers use; Reviewing what marketers get right; Looking at what marketers get wrong; Recognizing common flaws in marketing campaigns; Finding the roots of the most common mistakes; The Millennial Mindset; Defining the Millennial; Identifying preferred Millennial media; Grasping the importance of relationships; Chapter 3 Creating Your Target Audience; Considering These Questions; What are your objectives by media type?; What does your ideal Millennial audience member look like?
  • How will the customer journey connect across various media?How do you prioritize target demographics and psychographics?; Can you define some of the segmented audience pocket umbrella categories right away?; Engaging Audiences on Different Media; Traditional media; New media; Running an Interest-Identification Audience Analysis; Using the Facebook Insights tool; Analyzing your analysis; Creating Segmented Audience Pockets; Identifying target audiences within your owned media; Categorizing target audiences within online public forums; Finding Millennials for brand awareness targeting
  • Part 2 Creating Your Millennial Marketing StrategyChapter 4 Using Data to Build a Strategy; Recognizing the Value of Data; Raw data; Cooked data; Social media user data; Customer lifetime engagement data; Brand profile data; Visualized data; Big data; Small data; Competitive data; Transactional data; Pinpointing Key Indicators in Your Data; Outliers; Peaks and valleys; Correlations; Industry trends; Waste; Using Your Data as the Foundation of Your Strategy; Identifying Data Sources; Data from your owned media; Data from social media; Data from public channels
  • Analyzing Your Data on a Regular BasisChapter 5 Connecting with Millennials on Traditional Media; Taking Advantage of Television (With or Without the Budget); Looking at Millennial TV viewing habits; Reaching viewers with the second screen; Using Twitter TV targeting to reach Millennials; Targeting Millennials with Print Media; Reaching Millennials in magazines; Connecting with Millennials through the use of newspapers; The case for investing in print media; The case for abandoning print media; Incorporating Email into Your Strategy; Creating messages specifically for email
Control code
ocn986538858
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781119369059
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
CD28F168-E892-4537-AC93-65A7EB0C5C2F
System control number
(OCoLC)986538858

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