Coverart for item
The Resource Malcolm McDonald on value propositions : how to develop them, how to quantify them, Malcolm McDonald and Grant Oliver

Malcolm McDonald on value propositions : how to develop them, how to quantify them, Malcolm McDonald and Grant Oliver

Label
Malcolm McDonald on value propositions : how to develop them, how to quantify them
Title
Malcolm McDonald on value propositions
Title remainder
how to develop them, how to quantify them
Statement of responsibility
Malcolm McDonald and Grant Oliver
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
McDonald, Malcolm
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.M4185 2019
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Oliver, Grant
http://library.link/vocab/subjectName
  • Corporate image
  • Branding (Marketing)
  • Value
  • Customer relations
Label
Malcolm McDonald on value propositions : how to develop them, how to quantify them, Malcolm McDonald and Grant Oliver
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
cpl02471542
Dimensions
24 cm
Extent
xiii, 242 pages
Isbn
9780749481766
Isbn Type
(paperback)
Lccn
2018030978
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Specific material designation
regular print
Label
Malcolm McDonald on value propositions : how to develop them, how to quantify them, Malcolm McDonald and Grant Oliver
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
cpl02471542
Dimensions
24 cm
Extent
xiii, 242 pages
Isbn
9780749481766
Isbn Type
(paperback)
Lccn
2018030978
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Specific material designation
regular print

Library Locations

    • Central LibraryBorrow it
      616 Macleod Trail SE, Calgary, Alberta, T2G 2M2, CA
      51.046473 -114.057859
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