The Resource Invisible influence : the hidden forces that shape behavior, Jonah Berger

Invisible influence : the hidden forces that shape behavior, Jonah Berger

Label
Invisible influence : the hidden forces that shape behavior
Title
Invisible influence
Title remainder
the hidden forces that shape behavior
Statement of responsibility
Jonah Berger
Creator
Contributor
Subject
Genre
Language
eng
Summary
The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in this fascinating and groundbreaking work.If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn't just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it--and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior
Accompanying matter
technical information on music
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Berger, Jonah
Dewey number
302/.13
Form of composition
not applicable
Format of music
not applicable
LC call number
HM1176
LC item number
.B47 2016ab
Literary text for sound recordings
other
Music parts
not applicable
PerformerNote
Read by Keith Nobbs
http://library.link/vocab/relatedWorkOrContributorDate
1979-
http://library.link/vocab/relatedWorkOrContributorName
Nobbs, Keith
http://library.link/vocab/subjectName
  • Social influence
  • Influence (Psychology)
  • Influence (Psychology)
  • Social influence
  • BUSINESS & ECONOMICS / Decision-Making & Problem Solving
Transposition and arrangement
not applicable
Label
Invisible influence : the hidden forces that shape behavior, Jonah Berger
Link
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
ocn951970209
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 sound file (7 hr., 2 min., 18 sec.))
File format
unknown
Form of item
online
Groove width / pitch
not applicable
Isbn
9781508211426
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
15ACE8FB-9A2E-4AE8-8547-46929BAE7A0F
System control number
(OCoLC)951970209
Tape configuration
not applicable
Tape width
not applicable
Label
Invisible influence : the hidden forces that shape behavior, Jonah Berger
Link
Publication
Antecedent source
unknown
Capture and storage technique
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Control code
ocn951970209
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 sound file (7 hr., 2 min., 18 sec.))
File format
unknown
Form of item
online
Groove width / pitch
not applicable
Isbn
9781508211426
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
15ACE8FB-9A2E-4AE8-8547-46929BAE7A0F
System control number
(OCoLC)951970209
Tape configuration
not applicable
Tape width
not applicable

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