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The Resource Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement, Andrew Frawley

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement, Andrew Frawley

Label
Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement
Title
Igniting customer connections
Title remainder
fire up your company's growth by multiplying customer experience & engagement
Statement of responsibility
Andrew Frawley
Creator
Subject
Genre
Language
eng
Summary
"A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections--and improve business results.The traditional marketing campaign--a battle for attention with a clear launch date and endpoint--no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results--and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement--from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Frawley, Andrew
Dewey number
658.8/12
Index
index present
LC call number
HF5415.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Customer relations
  • Marketing
  • Customer loyalty
  • BUSINESS & ECONOMICS / General
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
Label
Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement, Andrew Frawley
Link
Instantiates
Publication
Note
  • This is an Overdrive title
  • Includes index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn886673202
Extent
1 online resource.
Form of item
online
Isbn
9781118916711
Lccn
2014032261
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
Stock number
08a13070-1673-43ee-a682-d11cd31fba94
System control number
(OCoLC)886673202
Label
Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement, Andrew Frawley
Link
Publication
Note
  • This is an Overdrive title
  • Includes index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn886673202
Extent
1 online resource.
Form of item
online
Isbn
9781118916711
Lccn
2014032261
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
Stock number
08a13070-1673-43ee-a682-d11cd31fba94
System control number
(OCoLC)886673202
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